Why Isn’t Your Email Being Opened?
You craft the perfect message, meticulously create the design, and hit send at the optimum time. You’re ready to increase engagement and drive sales. But there’s just one problem—your recipients … Read More
Using Data for Customer Engagement in the Call Center
People buy from a company because of the product, but often remain loyal, or leave, because of the service. Keeping customers happy is more important than ever. That’s why there … Read More
Hit the Bull’s Eye on Your Target Market
Hitting your target market can be much like target practice; you test different strategies and techniques until you find something that seems to work. After all, it is impossible to … Read More
Accurate Data and Customer Loyalty, So Happy Together
Perhaps the most valuable asset belonging to any business is a loyal customer. But with competition at an all-time high, fostering customer loyalty may prove challenging. How can marketers most … Read More
The Prescription for Consumer Email Marketing Fatigue
It is no secret that consumer emails have become a dominant form of marketing in today’s electronic age. Marketers enjoy the benefits of sending cost-effective, personalized messages in real-time to … Read More
Take Me Out to the Ballgame (of Data and Direct Marketing)
With the baseball season well underway, it the perfect time to use some analogies from America’s pastime to talk about data and direct marketing. Not Every Hit is a Home … Read More
The Call-to-Action, Make it Visible and Other Best Practices
A Call-To-Action, or CTA, is a button or link on your webpage, blog, email or digital ad that drives the user to take a desired action. They can generate leads, … Read More
How Strong is Your Data Vocabulary?
Could you pass the test? Get an A+ with this primer on the basics of data hygiene and list services (such as data processing, data appending, data enhancement, data validation … Read More
Email Marketing: Six Suggestions for Composing the Perfect Subject Line
If there’s one thing marketers cannot afford to get wrong in an email campaign, it’s the subject line. It’s the gateway to the content you want the recipient to read. … Read More
Sunday, Monday, Tuesday…What’s the Best Time to Send Email?
Your list is targeted, your message is engaging, and your call to action is clear. But none of that matters if the recipient doesn’t open and read your email. If … Read More