The Importance of Data Appending
Data is at the core of day-to-day operations for practically every business in every industry. Banks are required to track financial transactions, insurance companies monitor loss trends and personal data … Read More
Using Data to Improve the Customer Experience
How Data Analysis Improves Customer Experience How Data Analysis Improves Customer Experience $1.6 Trillion—that’s the estimated cost of customers switching brands due to poor customer experiences in the US annually. … Read More
Combating the Opt-Out Epidemic
Minimize Your Unsubscribe Rate With email marketing garnering a $38 return for every dollar invested, it is no wonder why marketers are racing to the inbox. But with billions of … Read More
Accelerate Your Marketing with Quality Data
Just as a car needs regular maintenance and upkeeping to perform at its best—so does your marketing list! The quality of a list can determine whether your email campaign reaches … Read More
Terminating Bad Data
When it comes to data, there’s good news and bad news. The good news is that on average, corporate data grows by 40% per year—awesome! The bad news is that … Read More
How to Read a Datacard – Vlog
So many lists, so little time—so how can you pinpoint the right one for your business? It all starts with the datacard, the information sheet summarizing the details of a … Read More
Strategies to Data Segmentation
We all like to think we know our customers—but how well do we know them actually? In today’s competitive marketplace, knowing our customers is no longer enough. It’s all about … Read More
Mythbusters – What Do You Know About Data?
These 5 common myths about consumer data lists keeps businesses away from the potential benefits that could be achieved. With comprehensive databases and innovative technologies, Redi-Data helps customers connect with … Read More
The Woes of Working with a Bad List
How Bad Data Lists Can Affect Your Business $3.1 Trillion—that’s over twice the amount of the 2011 Federal Deficit—and IBM’s estimated yearly cost of poor data quality in the US … Read More
Marketing to Doctors
Tips to Successfully Market to Doctors With the average doctor in the US controlling an estimated $2 million per year in healthcare costs, it’s no wonder why everyone wants to … Read More