The Importance of Data Appending

The Importance of Data Appending

Data is at the core of day-to-day operations for practically every business in every industry. Banks are required to track financial transactions, insurance companies monitor loss trends and personal data … Read More

Combating the Opt-Out Epidemic

Combating the Opt-Out Epidemic

Minimize Your Unsubscribe Rate With email marketing garnering a $38 return for every dollar invested, it is no wonder why marketers are racing to the inbox. But with billions of … Read More

Terminating Bad Data

Terminating Bad Data

When it comes to data, there’s good news and bad news. The good news is that on average, corporate data grows by 40% per year—awesome! The bad news is that … Read More

How to Read a Datacard – Vlog

How to Read a Datacard – Vlog

So many lists, so little time—so how can you pinpoint the right one for your business? It all starts with the datacard, the information sheet summarizing the details of a … Read More

Strategies to Data Segmentation

Strategies to Data Segmentation

We all like to think we know our customers—but how well do we know them actually? In today’s competitive marketplace, knowing our customers is no longer enough. It’s all about … Read More

The Woes of Working with a Bad List

The Woes of Working with a Bad List

How Bad Data Lists Can Affect Your Business $3.1 Trillion—that’s over twice the amount of the 2011 Federal Deficit—and IBM’s estimated yearly cost of poor data quality in the US … Read More

Marketing to Doctors

Marketing to Doctors

Tips to Successfully Market to Doctors With the average doctor in the US controlling an estimated $2 million per year in healthcare costs, it’s no wonder why everyone wants to … Read More