Content Marketing: Gated or Not?

Content Marketing: Gated or Not?

A common challenge facing many companies is determining what content should be generally available to all website visitors and what content should be reserved as gated assets, requiring users to provide information about themselves before being able to access it. While there are pros and cons to having gated assets, requiring users to fill out a form with their contact information is an easy and proven way to capture quality leads that have an interest in what your company has to offer.

Email Marketing 2018: It’s Time to Loosen Up

Email Marketing 2018: It’s Time to Loosen Up

Many marketing professionals are dazed by relentless introduction of new digital tools, and new twists on existing tools. From promoted tweets, sponsored stories, featured videos and gifs to HTML5, local search marketing, and native advertising…businesses are struggling to process it all.

The Top 10 Mobile Marketing Statistics

The Top 10 Mobile Marketing Statistics

As the number of active mobile devices has surpassed the number of people in the world, we live in a truly mobile state like never before. In fact, a recent study found that over two-thirds of people check their phone within just 15 minutes of waking up every morning. So what does this mobile revolution mean for marketers?

Even Santa Checks His List – Shouldn’t You?

Even Santa Checks His List – Shouldn’t You?

The holiday season will surely bring loads of email and direct mail list marketing campaigns. This time of year presents an annual opportunity where customers are just waiting for deals to find their way to their inboxes.

The Lead Generation To-Do List

The Lead Generation To-Do List

Killer campaign? Check. Knowledgeable sales staff? Check. Now all you need are leads—and not just any leads, but qualified ones. How do you attract leads and get them to begin … Read More

Dirty Data…Now That’s Scary

Dirty Data…Now That’s Scary

Outdated records, typos in email addresses, invalid entries—eeeeek! Bad data can make a great campaign an unsuccessful campaign and produce less-than-great results in the process—now that’s scary! Check out some … Read More

The Importance of Data Appending

The Importance of Data Appending

Data is at the core of day-to-day operations for practically every business in every industry. Banks are required to track financial transactions, insurance companies monitor loss trends and personal data … Read More