Houston, We Have Contacts
3…2…1…Blast off! You’ve spent countless hours preparing the content, design and format for your latest campaign – and now it’s go time. But no matter how much effort you’ve put … Read More
Carrying the Conversation Forward after the Trade Show
Many companies face similar challenges when managing trade show follow-up: Lots of resources are put into promoting the event and generating booth traffic. You send your top salespeople to work … Read More
10 Things Doctors Expect from Sales Reps
Delivering valuable information and effective communications all starts with understanding your target audience at the individual level. With Redi-Data’s proprietary healthcare database, create complete pictures of your target audience using … Read More
Communication Methods for HCP Engagement
This is the third blog in a four-part series, “Marketing to HCPs: A Prescription for Successful Outreach.” In this post, we will establish preferred communication methods in healthcare to maximize … Read More
Defining the Challenges: Marketing to Doctors
This is the second blog in a four-part series, “Marketing to HCPs: A Prescription for Successful Outreach.” In this post, we will define the challenges of marketing to physicians in … Read More
The Evolution of Pharmaceutical Marketing
From face to face sales calls made to physicians during which product “details” were explained, to e-detailing where pharmaceutical sales directors seek to connect with doctors using today’s latest technologies, … Read More
What’s Lurking in Your Database?
It isn’t always obvious that you have bad data in your marketing list. At the surface you see a database, full of names, emails, addresses, job titles – the list … Read More
How Mobile HCP Tagging Improves Marketing Initiatives
Medical professionals (literally) don’t have a desk—they’re on-the-go! With such busy schedules, the majority of doctors and physicians do not spend time in front of a desktop—instead, they favor mobile … Read More
Leveraging Data to Drive Return on Investment
Better business decisions, improved satisfaction, and operational efficiency are just a few of the many benefits of quality data. But, perhaps the greatest benefit is the effect of quality data … Read More
Content Marketing: Gated or Not?
A common challenge facing many companies is determining what content should be generally available to all website visitors and what content should be reserved as gated assets, requiring users to … Read More