From face to face sales calls made to physicians during which product “details” were explained, to e-detailing where pharmaceutical sales directors seek to connect with doctors using today’s latest technologies, … Read More
It isn’t always obvious that you have bad data in your marketing list. At the surface you see a database, full of names, emails, addresses, job titles – the list … Read More
Medical professionals (literally) don’t have a desk—they’re on-the-go! With such busy schedules, the majority of doctors and physicians do not spend time in front of a desktop—instead, they favor mobile … Read More
Better business decisions, improved satisfaction, and operational efficiency are just a few of the many benefits of quality data. But, perhaps the greatest benefit is the effect of quality data … Read More
A common challenge facing many companies is determining what content should be generally available to all website visitors and what content should be reserved as gated assets, requiring users to … Read More
Many marketing professionals are dazed by relentless introduction of new digital tools, and new twists on existing tools. From promoted tweets, sponsored stories, featured videos and gifs to HTML5, local … Read More
As the number of active mobile devices has surpassed the number of people in the world, we live in a truly mobile state like never before. In fact, a recent … Read More
Ahh, it’s that time of year again—the holidays are coming to a close and its time to set those lofty goals for the new year. But this year, how about … Read More
The holiday season will surely bring loads of email and direct mail list marketing campaigns. This time of year presents an annual opportunity where customers are just waiting for deals … Read More
Multi-channel marketing continues to evolve. What was previously brick-and-mortar combined with an online presence is now both plus email marketing, Twitter, Facebook, LinkedIn, Snapchat, Pinterest — the list grows daily. … Read More
