Looking to have access to the American Medical Association (AMA) for research or study?
On August 2nd, the state of Colorado passed a law that requires prescription drug manufacturers, representatives, agents or employees of the manufacturer to provide the wholesale acquisition cost on any and all medications to prescribers at the time of marketing. This means that the list price that was paid by the wholesaler, prior to any discounts, must be made aware to the potential customer.
Whether you are a healthcare marketer looking to advertise your hospital system services, a non-profit trying to expand your outreach or a local business considering the options to increase sales, choosing the right list partner is vital.
As marketing professionals, we all know the value of a great mail piece, but with the cost of doing multiple postal mailings, in combination with the need to reach a younger, more technology-driven generation, email deployment campaigns must be considered as well.
As marketers, we’re all owls, and hopefully wise ones. Omni-channel marketing is now the norm, or in some cases, a requirement for certain companies as a key component of their marketing infrastructure in order to be effective in 2019, and the foreseeable future. So where are we with being good data stewards, and complying with CAN-SPAM?
Most industries use abbreviations and acronyms to shorten long words or phrases. In the world of data and marketing solutions, these abridged terms are utilized to ensure efficiency, accuracy and compliance. Like with many fields, data and marketing solutions organizations use industry-specific words daily in their business. With our company also managing email and postal lists for healthcare professionals, consumers and businesses, the terms extend even more.
The California Consumer Privacy Act (CCPA) is scheduled to go into effect on January 1, 2020.
Think about this – there’s a physician email firm making an average profit of $900,000 dollars per every $1 million billed to pharmaceutical companies.
The traditional buying process is changing, leaving marketers searching to find new ways to reach buyers and stand out amongst competitors. As a result, lead generation and retention has become more important than ever before. However, with 63% of marketers reporting generating traffic and leads as their top challenge, there is certainly work to be done.
Continuing medical education (CME) programs represent an integral part of pharmaceutical marketing. These events serve several purposes –as an important source of knowledge and learning for physicians and healthcare professionals, as the basis for PR, and as a source of revenue.