Think about this – there’s a physician email firm making an average profit of $900,000 dollars per every $1 million billed to pharmaceutical companies. That’s a whopping 90% profit per … Read More
The traditional buying process is changing, leaving marketers searching to find new ways to reach buyers and stand out amongst competitors. As a result, lead generation and retention has become … Read More
Continuing medical education (CME) programs represent an integral part of pharmaceutical marketing. These events serve several purposes –as an important source of knowledge and learning for physicians and healthcare professionals, … Read More
Build or buy? This is a frequent debate within organizations, especially among companies considering how rapidly they can recognize new revenue streams. Online e-business storefront applications are no different. The … Read More
3…2…1…Blast off! You’ve spent countless hours preparing the content, design and format for your latest campaign – and now it’s go time. But no matter how much effort you’ve put … Read More
Many companies face similar challenges when managing trade show follow-up: Lots of resources are put into promoting the event and generating booth traffic. You send your top salespeople to work … Read More
Delivering valuable information and effective communications all starts with understanding your target audience at the individual level. With Redi-Data’s proprietary healthcare database, create complete pictures of your target audience using … Read More
This is the third blog in a four-part series, “Marketing to HCPs: A Prescription for Successful Outreach.” In this post, we will establish preferred communication methods in healthcare to maximize … Read More
This is the second blog in a four-part series, “Marketing to HCPs: A Prescription for Successful Outreach.” In this post, we will define the challenges of marketing to doctors in … Read More
From face to face sales calls made to physicians during which product “details” were explained, to e-detailing where pharmaceutical sales directors seek to connect with doctors using today’s latest technologies, … Read More