Communication Methods for HCP Engagement
This is the third blog in a four-part series, “Marketing to HCPs: A Prescription for Successful Outreach.” In this post, we will establish preferred communication methods in healthcare to maximize … Read More
Defining the Challenges: Marketing to Doctors
This is the second blog in a four-part series, “Marketing to HCPs: A Prescription for Successful Outreach.” In this post, we will define the challenges of marketing to physicians in … Read More
The Evolution of Pharmaceutical Marketing
From face to face sales calls made to physicians during which product “details” were explained, to e-detailing where pharmaceutical sales directors seek to connect with doctors using today’s latest technologies, … Read More
What’s Lurking in Your Database?
It isn’t always obvious that you have bad data in your marketing list. At the surface you see a database, full of names, emails, addresses, job titles – the list … Read More
How Mobile HCP Tagging Improves Marketing Initiatives
Medical professionals (literally) don’t have a desk—they’re on-the-go! With such busy schedules, the majority of doctors and physicians do not spend time in front of a desktop—instead, they favor mobile … Read More
Leveraging Data to Drive Return on Investment
Better business decisions, improved satisfaction, and operational efficiency are just a few of the many benefits of quality data. But, perhaps the greatest benefit is the effect of quality data … Read More
Content Marketing: Gated or Not?
A common challenge facing many companies is determining what content should be generally available to all website visitors and what content should be reserved as gated assets, requiring users to … Read More
Email Marketing 2018: It’s Time to Loosen Up
Many marketing professionals are dazed by relentless introduction of new digital tools, and new twists on existing tools. From promoted tweets, sponsored stories, featured videos and gifs to HTML5, local … Read More
The Top 10 Mobile Marketing Statistics
As the number of active mobile devices has surpassed the number of people in the world, we live in a truly mobile state like never before. In fact, a recent … Read More
3 B2B Marketing Resolutions for 2018
Ahh, it’s that time of year again—the holidays are coming to a close and its time to set those lofty goals for the new year. But this year, how about … Read More