Are Your Leads Dry?

The traditional buying process is changing, leaving marketers searching to find new ways to reach buyers and stand out amongst competitors. As a result, lead generation and retention has become … Read More


Fill the Seats at Your Next CME Event

Continuing medical education (CME) programs represent an integral part of pharmaceutical marketing. These events serve several purposes –as an important source of knowledge and learning for physicians and healthcare professionals, … Read More


Houston, We Have Contacts

3…2…1…Blast off! You’ve spent countless hours preparing the content, design and format for your latest campaign – and now it’s go time. But no matter how much effort you’ve put … Read More


10 Things Doctors Expect from Sales Reps

Delivering valuable information and effective communications all starts with understanding your target audience at the individual level. With Redi-Data’s proprietary healthcare database, create complete pictures of your target audience using … Read More


Communication Methods for HCP Engagement

This is the third blog in a four-part series, “Marketing to HCPs: A Prescription for Successful Outreach.” In this post, we will establish preferred communication methods in healthcare to maximize … Read More


The Evolution of Pharmaceutical Marketing

From face to face sales calls made to physicians during which product “details” were explained, to e-detailing where pharmaceutical sales directors seek to connect with doctors using today’s latest technologies, … Read More