In marketing, one-size-fits-all is a recipe for missed opportunities. Today’s audiences expect personalization, and marketers need tools that allow them to deliver it. That’s where Redi-Counts comes in. Redi-Counts is … Read More
In marketing, data is your most valuable asset, but only if it’s clean, current, and accurate. Outdated or duplicate records can sabotage even the most well-crafted campaigns, leading to wasted … Read More
Marketing to healthcare professionals requires more than just a broad list; it demands precision, credibility, and compliance. Redi-Data has built its reputation on delivering all three. As a preferred licensee … Read More
In the fast-paced world of marketing, data is more than just numbers; it’s the foundation of every successful campaign. Redi-Data understands this better than most. For over 20 years, Redi-Data … Read More
Tucked into another incredibly busy news week was Eli Lilly’s announcement that their weight loss pill, Orforglipron, passed a key weight loss trial. Earlier, there was concern that a large … Read More
As the NFL kicks off another season, the top brands are driving engagement and boosting their stats like the pros with Connected TV (CTV) advertising. The opening weeks of the … Read More
In a recent study, 84% of US adults report watching web-based television content, also known as subscription video on demand (SVOD), driven by an increasing number of streaming platforms. Netflix, … Read More
Investments in AI and programmatic marketing continue to grow as omnichannel marketing and AI chip design capabilities evolve. Programmatic platforms will continue to leverage AI capabilities to grow their product … Read More
Signal data is a key factor in audience targeting and programmatic optimization. First-party and signal data are key components used to deliver audience-specific ads and optimize programmatic campaigns. First-party data … Read More
With programmatic advertising, you can reach your target audience with fast and cost-effective targeting. We’ve previously discussed the benefits of creating a curated, niche audience with powerful custom segments or … Read More
