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10 Things Doctors Expect from Sales Reps

Delivering valuable information and effective communications all starts with understanding your target audience at the individual level. With Redi-Data’s proprietary healthcare database, create complete pictures of your target audience using robust demographic, geographic and practice related information.

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Communication Methods for HCP Engagement

This is the third blog in a four-part series, “Marketing to HCPs: A Prescription for Successful Outreach.” In this post, we will establish preferred communication methods in healthcare to maximize the success of outreach initiatives and maximize HCP engagement. In our final post, we will share expectations doctors have of sales reps.

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The Evolution of Pharmaceutical Marketing

From face to face sales calls made to physicians during which product “details” were explained, to e-detailing where pharmaceutical sales directors seek to connect with doctors using today’s latest technologies, the industry has profoundly changed.

Content Marketing: Gated or Not?

Content Marketing: Gated or Not?

A common challenge facing many companies is determining what content should be generally available to all website visitors and what content should be reserved as gated assets, requiring users to provide information about themselves before being able to access it. While there are pros and cons to having gated assets, requiring users to fill out a form with their contact information is an easy and proven way to capture quality leads that have an interest in what your company has to offer.

Email Marketing 2018: It’s Time to Loosen Up

Email Marketing 2018: It’s Time to Loosen Up

Many marketing professionals are dazed by relentless introduction of new digital tools, and new twists on existing tools. From promoted tweets, sponsored stories, featured videos and gifs to HTML5, local search marketing, and native advertising…businesses are struggling to process it all.

The Top 10 Mobile Marketing Statistics

The Top 10 Mobile Marketing Statistics

As the number of active mobile devices has surpassed the number of people in the world, we live in a truly mobile state like never before. In fact, a recent study found that over two-thirds of people check their phone within just 15 minutes of waking up every morning. So what does this mobile revolution mean for marketers?