Programmatic Advertising Glossary
Programmatic advertising can be difficult to understand if you’re unfamiliar with the process. To help make sense of it, we have provided a list of key terms and actors in … Read More
Introduction to Programmatic Advertising
Programmatic advertising has become a key tactic for marketers to target specific audiences with ads, primarily digital, using precision and scale. According to eMarketer, about 86.5 percent of marketers of … Read More
Navigating Apple’s Privacy Policy Updates
Apple’s been leading the charge in providing added privacy features with their recent iOS updates, iOS 14.5 and iOS 15 – changes that signal how advertisers need to consider new digital marketing tactics. With the App Tracking Transparency (ATT) … Read More
How Marketers Can Prepare For A World Without Cookies
Players in the ad tech industry have been feasting on third-party cookies for well over 20 years and will soon need to serve up something new to measure the effectiveness … Read More
Target Your Key Audience with the AMA Redi-Counts System
Finding the right target audience for your marketing campaigns may seem like a complicated process, but it doesn’t have to be. With Redi-Data’s AMA Redi-Counts system, you’ll be able to easily access the most up-to-date information from our most popular postal and email lists from some of the leading healthcare organizations, including the AMA, ADA and AOA.
3 Steps to Find the Best Prospects for Virtual and Live CME Events
Due to the outbreak of COVID-19, the landscape of continuing medical education (CME) has changed. While organizations are preparing for the eventual return of live events, virtual events have come to the forefront as the ideal way to hold meetings.
Colorado’s Pharmaceutical Law Opens Minds to Other Alternatives
On August 2nd, the state of Colorado passed a law that requires prescription drug manufacturers, representatives, agents or employees of the manufacturer to provide the wholesale acquisition cost on any and all medications to prescribers at the time of marketing. This means that the list price that was paid by the wholesaler, prior to any discounts, must be made aware to the potential customer.
Data Acronyms and What They Mean
Most industries use abbreviations and acronyms to shorten long words or phrases. In the world of data and marketing solutions, these abridged terms are utilized to ensure efficiency, accuracy and compliance. Like with many fields, data and marketing solutions organizations use industry-specific words daily in their business. With our company also managing email and postal lists for healthcare professionals, consumers and businesses, the terms extend even more.
The Ins and Outs of CCPA
The California Consumer Privacy Act (CCPA) is scheduled to go into effect on January 1, 2020.
Redi-Data has the Largest HCP Email Database in the USA
Think about this – there’s a physician email firm making an average profit of $900,000 dollars per every $1 million billed to pharmaceutical companies.