The healthcare direct-to-patient provider occupation is going digital as more healthcare professionals (HCPs) are utilizing Marketing Technologies (Mar-tech) resources to stay up to date on medical developments for providing the … Read More
Players in the ad tech industry have been feasting on third-party cookies for well over 20 years and will soon need to serve up something new to measure the effectiveness … Read More
Finding the right target audience for your marketing campaigns may seem like a complicated process, but it doesn’t have to be. With Redi-Data’s AMA Redi-Counts system, you’ll be able to easily access the most up-to-date information from our most popular postal and email lists from some of the leading healthcare organizations, including the AMA, ADA and AOA.
Due to the outbreak of COVID-19, the landscape of continuing medical education (CME) has changed. While organizations are preparing for the eventual return of live events, virtual events have come to the forefront as the ideal way to hold meetings.
On August 2nd, the state of Colorado passed a law that requires prescription drug manufacturers, representatives, agents or employees of the manufacturer to provide the wholesale acquisition cost on any and all medications to prescribers at the time of marketing. This means that the list price that was paid by the wholesaler, prior to any discounts, must be made aware to the potential customer.
Most industries use abbreviations and acronyms to shorten long words or phrases. In the world of data and marketing solutions, these abridged terms are utilized to ensure efficiency, accuracy and compliance. Like with many fields, data and marketing solutions organizations use industry-specific words daily in their business. With our company also managing email and postal lists for healthcare professionals, consumers and businesses, the terms extend even more.