Data Acronyms and What They Mean

Most industries use abbreviations and acronyms to shorten long words or phrases. In the world of data and marketing solutions, these abridged terms are utilized to ensure efficiency, accuracy and … Read More


The Ins and Outs of CCPA

The California Consumer Privacy Act (CCPA) is scheduled to go into effect on January 1, 2020. Under the Act, all California residents are protected from the selling, renting, releasing, disclosing, … Read More


Are Your Leads Dry?

The traditional buying process is changing, leaving marketers searching to find new ways to reach buyers and stand out amongst competitors. As a result, lead generation and retention has become … Read More


Fill the Seats at Your Next CME Event

Continuing medical education (CME) programs represent an integral part of pharmaceutical marketing. These events serve several purposes –as an important source of knowledge and learning for physicians and healthcare professionals, … Read More


Houston, We Have Contacts

3…2…1…Blast off! You’ve spent countless hours preparing the content, design and format for your latest campaign – and now it’s go time. But no matter how much effort you’ve put … Read More