With the pending state and federal data privacy policies in the news, a timely review of the basics may be in order. Let’s begin with first-party data, which is data … Read More

Many of us couldn’t imagine a workday – or any day – without using the Internet. For something so essential to our lives, web regulations remain largely stagnant. Marketers have … Read More

We all know programmatic advertising continues to grow for third-party data identifiers, with demand-side paid social media activation platforms such as Liveramp, giving social media marketers the ability to reach … Read More

First-party data can certainly help brands understand the healthcare providers (HCPs) they are marketing to, yet it can only do so much to help them grow in the long run. … Read More

Programmatic advertising can be difficult to understand if you’re unfamiliar with the process. To help make sense of it, we have provided a list of key terms and actors in … Read More

Programmatic advertising has become a key tactic for marketers to target specific audiences with ads, primarily digital, using precision and scale. According to eMarketer, about 86.5 percent of marketers of … Read More