Digital Omnichannel HCP Marketing in 2022

Digital Omnichannel HCP Marketing in 2022

The healthcare direct-to-patient provider occupation is going digital as more healthcare professionals (HCPs) are utilizing Marketing Technologies (Mar-tech) resources to stay up to date on medical developments for providing the … Read More

Introduction to Programmatic Advertising

Introduction to Programmatic Advertising

Programmatic advertising has become a key tactic for marketers to target specific audiences with ads, primarily digital, using precision and scale. According to eMarketer, about 86.5 percent of marketers of … Read More

Navigating Apple’s Privacy Policy Updates

Navigating Apple’s Privacy Policy Updates

Apple’s been leading the charge in providing added privacy features with their recent iOS updates, iOS 14.5 and iOS 15 – changes that signal how advertisers need to consider new digital marketing tactics.   With the App Tracking Transparency (ATT) … Read More

Target Your Key Audience with the AMA Redi-Counts System

Target Your Key Audience with the AMA Redi-Counts System

Finding the right target audience for your marketing campaigns may seem like a complicated process, but it doesn’t have to be. With Redi-Data’s AMA Redi-Counts system, you’ll be able to easily access the most up-to-date information from our most popular postal and email lists from some of the leading healthcare organizations, including the AMA, ADA and AOA.

Colorado’s Pharmaceutical Law Opens Minds to Other Alternatives

Colorado’s Pharmaceutical Law Opens Minds to Other Alternatives

On August 2nd, the state of Colorado passed a law that requires prescription drug manufacturers, representatives, agents or employees of the manufacturer to provide the wholesale acquisition cost on any and all medications to prescribers at the time of marketing. This means that the list price that was paid by the wholesaler, prior to any discounts, must be made aware to the potential customer.

Data Acronyms and What They Mean

Data Acronyms and What They Mean

Most industries use abbreviations and acronyms to shorten long words or phrases. In the world of data and marketing solutions, these abridged terms are utilized to ensure efficiency, accuracy and compliance. Like with many fields, data and marketing solutions organizations use industry-specific words daily in their business. With our company also managing email and postal lists for healthcare professionals, consumers and businesses, the terms extend even more.