With the pending state and federal data privacy policies in the news, a timely review of the basics may be in order. Let’s begin with first-party data, which is data … Read More
We all know programmatic advertising continues to grow for third-party data identifiers, with demand-side paid social media activation platforms such as Liveramp, giving social media marketers the ability to reach … Read More
Players in the ad tech industry have been feasting on third-party cookies for well over 20 years and will soon need to serve up something new to measure the effectiveness … Read More
Due to the outbreak of COVID-19, the landscape of continuing medical education (CME) has changed. While organizations are preparing for the eventual return of live events, virtual events have come to the forefront as the ideal way to hold meetings.