Data: Zero to Three Explained
With the pending state and federal data privacy policies in the news, a timely review of the basics may be in order. Let’s begin with first-party data, which is data … Read More
Target Your HCP Audience Without Cookies in 2023
Many of us couldn’t imagine a workday – or any day – without using the Internet. For something so essential to our lives, web regulations remain largely stagnant. Marketers have … Read More
Programmatic Advertising – The Challenges for HCP Data
We all know programmatic advertising continues to grow for third-party data identifiers, with demand-side paid social media activation platforms such as Liveramp, giving social media marketers the ability to reach … Read More
Digital Omnichannel HCP Marketing in 2022
The healthcare direct-to-patient provider occupation is going digital as more healthcare professionals (HCPs) are utilizing Marketing Technologies (Mar-tech) resources to stay up to date on medical developments for providing the … Read More
Reach Larger Audiences with Data Marketplaces
First-party data can certainly help brands understand the healthcare providers (HCPs) they are marketing to, yet it can only do so much to help them grow in the long run. … Read More
Programmatic Advertising Glossary
Programmatic advertising can be difficult to understand if you’re unfamiliar with the process. To help make sense of it, we have provided a list of key terms and actors in … Read More
Introduction to Programmatic Advertising
Programmatic advertising has become a key tactic for marketers to target specific audiences with ads, primarily digital, using precision and scale. According to eMarketer, about 86.5 percent of marketers of … Read More
Navigating Apple’s Privacy Policy Updates
Apple’s been leading the charge in providing added privacy features with their recent iOS updates, iOS 14.5 and iOS 15 – changes that signal how advertisers need to consider new digital marketing tactics. With the App Tracking Transparency (ATT) … Read More
How Marketers Can Prepare For A World Without Cookies
Players in the ad tech industry have been feasting on third-party cookies for well over 20 years and will soon need to serve up something new to measure the effectiveness … Read More
3 Steps to Find the Best Prospects for Virtual and Live CME Events
Due to the outbreak of COVID-19, the landscape of continuing medical education (CME) has changed. While organizations are preparing for the eventual return of live events, virtual events have come to the forefront as the ideal way to hold meetings.