Finding the right target audience for your marketing campaigns may seem like a complicated process, but it doesn’t have to be. With Redi-Data’s AMA Redi-Counts system, you’ll be able to … Read More
Due to the outbreak of COVID-19, the landscape of continuing medical education (CME) has changed. While organizations are preparing for the eventual return of live events, virtual events have come … Read More
Attention pharmaceutical marketing professionals: yet another state is tightening their regulations on marketing procedures. On August 2nd, the state of Colorado passed a law that requires prescription drug manufacturers, representatives, … Read More
Most industries use abbreviations and acronyms to shorten long words or phrases. In the world of data and marketing solutions, these abridged terms are utilized to ensure efficiency, accuracy and … Read More
The California Consumer Privacy Act (CCPA) is scheduled to go into effect on January 1, 2020. Under the Act, all California residents are protected from the selling, renting, releasing, disclosing, … Read More
Think about this – there’s a physician email firm making an average profit of $900,000 dollars per every $1 million billed to pharmaceutical companies. That’s a whopping 90% profit per … Read More
The traditional buying process is changing, leaving marketers searching to find new ways to reach buyers and stand out amongst competitors. As a result, lead generation and retention has become … Read More
Continuing medical education (CME) programs represent an integral part of pharmaceutical marketing. These events serve several purposes –as an important source of knowledge and learning for physicians and healthcare professionals, … Read More
Build or buy? This is a frequent debate within organizations, especially among companies considering how rapidly they can recognize new revenue streams. Online e-business storefront applications are no different. The … Read More
3…2…1…Blast off! You’ve spent countless hours preparing the content, design and format for your latest campaign – and now it’s go time. But no matter how much effort you’ve put … Read More