Data: Zero to Three Explained

Data: Zero to Three Explained

With the pending state and federal data privacy policies in the news, a timely review of the basics may be in order. Let’s begin with first-party data, which is data … Read More

Digital Omnichannel HCP Marketing in 2022

Digital Omnichannel HCP Marketing in 2022

The healthcare direct-to-patient provider occupation is going digital as more healthcare professionals (HCPs) are utilizing Marketing Technologies (Mar-tech) resources to stay up to date on medical developments for providing the … Read More

Introduction to Programmatic Advertising

Introduction to Programmatic Advertising

Programmatic advertising has become a key tactic for marketers to target specific audiences with ads, primarily digital, using precision and scale. According to eMarketer, about 86.5 percent of marketers of … Read More

Navigating Apple’s Privacy Policy Updates

Navigating Apple’s Privacy Policy Updates

Apple’s been leading the charge in providing added privacy features with their recent iOS updates, iOS 14.5 and iOS 15 – changes that signal how advertisers need to consider new digital marketing tactics.   With the App Tracking Transparency (ATT) … Read More