Leverage the Power of CTV with Live Sports Viewers
It’s 2025, and we’re watching TV differently. Gone are the days of “Must-See TV” at primetime and expensive cable bundles; Americans are ‘cutting the cord’ in favor of streaming services … Read More
Level Up Your Programmatic Approach with Custom Segments
Whether you’re just starting your programmatic journey or looking to craft a more finely tuned approach, custom segments from Redi-Data are the best way to reach your target audience! What … Read More
What Is The Difference Between ICD and CPT Codes?
Understanding what is the difference between ICD and CPT codes is essential for healthcare marketers who want to effectively leverage medical billing and insurance data. While they share certain similarities, … Read More
First Party Data vs Zero Party Data
With the pending state and federal data privacy policies in the news, a timely review of the basics—such as the differences between first party data vs zero party data, may … Read More
Target Your HCP Audience Without Cookies
Many of us couldn’t imagine a workday – or any day – without using the Internet. For something so essential to our lives, web regulations remain largely stagnant. Marketers have … Read More
Programmatic Advertising – The Challenges for HCP Data
We all know programmatic advertising continues to grow for third-party data identifiers, with demand-side paid social media activation platforms such as Liveramp, giving social media marketers the ability to reach … Read More
Omnichannel Digital Solutions – HCP Marketing
The healthcare direct-to-patient provider occupation is going digital as more healthcare professionals (HCPs) are utilizing omnichannel digital solutions and Marketing Technologies (Mar-tech) resources to stay up to date on medical … Read More
Reach Larger Audiences with Data Marketplaces
First-party data can certainly help brands understand the healthcare providers (HCPs) they are marketing to, yet it can only do so much to help them grow in the long run. … Read More
Programmatic Advertising Glossary
Programmatic advertising can be difficult to understand if you’re unfamiliar with the process. To help make sense of it, we have provided a list of key terms and actors in … Read More
Introduction to Programmatic Advertising
Programmatic advertising has become a key tactic for marketers to target specific audiences with ads, primarily digital, using precision and scale. According to eMarketer, about 86.5 percent of marketers of … Read More