Introduction to Programmatic Advertising

Introduction to Programmatic Advertising

Programmatic advertising has become a key tactic for marketers to target specific audiences with ads, primarily digital, using precision and scale. According to eMarketer, about 86.5 percent of marketers of … Read More

Navigating Apple’s Privacy Policy Updates

Navigating Apple’s Privacy Policy Updates

Apple’s been leading the charge in providing added privacy features with their recent iOS updates, iOS 14.5 and iOS 15 – changes that signal how advertisers need to consider new digital marketing tactics.   With the App Tracking Transparency (ATT) … Read More

Target Your Key Audience with the AMA Redi-Counts System

Target Your Key Audience with the AMA Redi-Counts System

Finding the right target audience for your marketing campaigns may seem like a complicated process, but it doesn’t have to be. With Redi-Data’s AMA Redi-Counts system, you’ll be able to easily access the most up-to-date information from our most popular postal and email lists from some of the leading healthcare organizations, including the AMA, ADA and AOA.

“Don’t Forget The Pets”

“Don’t Forget The Pets”

Along with us, during these historic times are our pets. For many of us pet owners, we have seen a dramatic shift in our pets’ personalities due to the additional interactions with their owners as many have transitioned to a work from home environment.