The traditional buying process is changing, leaving marketers searching to find new ways to reach buyers and stand out amongst competitors. As a result, lead generation and retention has become more important than ever before. However, with 63% of marketers reporting generating traffic and leads as their top challenge, there is certainly work to be done.
Continuing medical education (CME) programs represent an integral part of pharmaceutical marketing. These events serve several purposes –as an important source of knowledge and learning for physicians and healthcare professionals, as the basis for PR, and as a source of revenue.
Build or buy? This is a frequent debate within organizations, especially among companies considering how rapidly they can recognize new revenue streams. Online e-business storefront applications are no different. The justification for an online commerce presence is solid — the cost of sales is very reasonable in contrast to other sales models. Yet, while building a storefront in-house might seem sensible, think about it.
3…2…1…Blast off! You’ve spent countless hours preparing the content, design and format for your latest campaign – and now it’s go time. But no matter how much effort you’ve put into crafting this latest initiative, its success comes down to one important variable – your contact database. Choosing the right marketing data can make all the difference between all systems go and failure to launch.
Many companies face similar challenges when managing trade show follow-up: Lots of resources are put into promoting the event and generating booth traffic. You send your top salespeople to work … Read More
Delivering valuable information and effective communications all starts with understanding your target audience at the individual level. With Redi-Data’s proprietary healthcare database, create complete pictures of your target audience using robust demographic, geographic and practice related information.
This is the third blog in a four-part series, “Marketing to HCPs: A Prescription for Successful Outreach.” In this post, we will establish preferred communication methods in healthcare to maximize the success of outreach initiatives and maximize HCP engagement. In our final post, we will share expectations doctors have of sales reps.
From face to face sales calls made to physicians during which product “details” were explained, to e-detailing where pharmaceutical sales directors seek to connect with doctors using today’s latest technologies, the industry has profoundly changed.