This is the third blog in a four-part series, “Marketing to HCPs: A Prescription for Successful Outreach.” In this post, we will establish preferred communication methods in healthcare to maximize the success of outreach initiatives and maximize HCP engagement. In our final post, we will share expectations doctors have of sales reps.
This is the second blog in a four-part series, “Marketing to HCPs: A Prescription for Successful Outreach.” In this post, we will define the challenges of marketing to doctors in … Read More
From face to face sales calls made to physicians during which product “details” were explained, to e-detailing where pharmaceutical sales directors seek to connect with doctors using today’s latest technologies, the industry has profoundly changed.
It isn’t always obvious that you have bad data in your marketing list. At the surface you see a database, full of names, emails, addresses, job titles – the list … Read More
Medical professionals (literally) don’t have a desk—they’re on-the-go! With such busy schedules, the majority of doctors and physicians do not spend time in front of a desktop—instead, they favor mobile … Read More
Better business decisions, improved satisfaction, and operational efficiency are just a few of the many benefits of quality data. But, perhaps the greatest benefit is the effect of quality data … Read More
A common challenge facing many companies is determining what content should be generally available to all website visitors and what content should be reserved as gated assets, requiring users to provide information about themselves before being able to access it. While there are pros and cons to having gated assets, requiring users to fill out a form with their contact information is an easy and proven way to capture quality leads that have an interest in what your company has to offer.
Many marketing professionals are dazed by relentless introduction of new digital tools, and new twists on existing tools. From promoted tweets, sponsored stories, featured videos and gifs to HTML5, local search marketing, and native advertising…businesses are struggling to process it all.
As the number of active mobile devices has surpassed the number of people in the world, we live in a truly mobile state like never before. In fact, a recent study found that over two-thirds of people check their phone within just 15 minutes of waking up every morning. So what does this mobile revolution mean for marketers?
Ahh, it’s that time of year again—the holidays are coming to a close and its time to set those lofty goals for the new year. But this year, how about … Read More
