3 B2B Marketing Resolutions for 2018
Ahh, it’s that time of year again—the holidays are coming to a close and its time to set those lofty goals for the new year. But this year, how about … Read More
Even Santa Checks His List – Shouldn’t You?
The holiday season will surely bring loads of email and direct mail list marketing campaigns. This time of year presents an annual opportunity where customers are just waiting for deals to find their way to their inboxes.
Market Share & Wallet Share: A Recipe for Reciprocity
Multi-channel marketing continues to evolve. What was previously brick-and-mortar combined with an online presence is now both plus email marketing, Twitter, Facebook, LinkedIn, Snapchat, Pinterest — the list grows daily. … Read More
The Lead Generation To-Do List
Killer campaign? Check. Knowledgeable sales staff? Check. Now all you need are leads—and not just any leads, but qualified ones. How do you attract leads and get them to begin … Read More
Dirty Data…Now That’s Scary
Outdated records, typos in email addresses, invalid entries—eeeeek! Bad data can make a great campaign an unsuccessful campaign and produce less-than-great results in the process—now that’s scary! Check out some … Read More
The Importance of Data Appending
Data is at the core of day-to-day operations for practically every business in every industry. Banks are required to track financial transactions, insurance companies monitor loss trends and personal data … Read More
Using Data to Improve the Customer Experience
How Data Analysis Improves Customer Experience How Data Analysis Improves Customer Experience $1.6 Trillion—that’s the estimated cost of customers switching brands due to poor customer experiences in the US annually. … Read More
Combating the Opt-Out Epidemic
Minimize Your Unsubscribe Rate With email marketing garnering a $38 return for every dollar invested, it is no wonder why marketers are racing to the inbox. But with billions of … Read More
Accelerate Your Marketing with Quality Data
Just as a car needs regular maintenance and upkeeping to perform at its best—so does your marketing list! The quality of a list can determine whether your email campaign reaches … Read More
Terminating Bad Data
When it comes to data, there’s good news and bad news. The good news is that on average, corporate data grows by 40% per year—awesome! The bad news is that … Read More