Ahh, it’s that time of year again—the holidays are coming to a close and its time to set those lofty goals for the new year. But this year, how about setting some realistic goals—goals that can take your B2B marketing to new heights?
We’ve got 3 B2B marketing resolutions for 2018 that are actually worth keeping.
1. Create a Content Calendar
With more than half of B2B buyers relying on content to research purchasing decisions, you can’t afford to ignore your content marketing. In fact, according to the Content Marketing Institute, B2B marketers who increased the success of their B2B marketing efforts from 2016 to 2017 credited an increase in content creation. Communicating with your audience on a regular basis makes your brand a part of their regular content diet. The ultimate goal is to become part of your targets’ inner circle of content.
2. Become “Mobile-First”
While both B2B and B2C marketers have been striving to adopt a “mobile-friendly” approach, 2018 will be the year where B2B marketers need to take this a step further—becoming “mobile-first.” With 42% of researchers using their phones throughout the B2B purchasing process, it is vital that your content and website are both optimize for mobile use. This means simplifying digital assets and breaking down text into smaller paragraphs that are easier to digest and render on mobile devices.
3. Explore Influencer Marketing
No longer just a trend for B2C marketers, influencer marketing is bigger and more impactful than ever before. For B2B companies, influencer marketing can take the form of customer testimonials, case studies, and existing referral connections or positive word of mouth. Getting your product or service in front of a respected industry player opens the door to greater influence and sales potential, while positive reviews and outreach efforts can yield a growing network of brand activists.
So where to begin? Successfully B2B marketing starts with quality data. Redi-Data’s Business Database is one of the largest in the industry and 100% customizable by dozens of criteria including job titles, geography, age, gender, and more. Team up with the hands-on data experts at Redi-Data to create your targeted lists from millions of executives and high-level decision makers to reach your best B2B leads.
Redi-Data…Turning the Best Data into Better Business