Strategies to Data Segmentation
We all like to think we know our customers—but how well do we know them actually? In today’s competitive marketplace, knowing our customers is no longer enough. It’s all about … Read More
Mythbusters – What Do You Know About Data?
These 5 common myths about consumer data lists keeps businesses away from the potential benefits that could be achieved. With comprehensive databases and innovative technologies, Redi-Data helps customers connect with … Read More
The Woes of Working with a Bad List
How Bad Data Lists Can Affect Your Business $3.1 Trillion—that’s over twice the amount of the 2011 Federal Deficit—and IBM’s estimated yearly cost of poor data quality in the US … Read More
Marketing to Doctors
Tips to Successfully Market to Doctors With the average doctor in the US controlling an estimated $2 million per year in healthcare costs, it’s no wonder why everyone wants to … Read More
Marketing by Generation
Different strokes for different folks—like all things, this is the case in marketing. What works for some consumers does not work for all. So how can marketers determine what will … Read More
Automation Assembly Line
Marketing automation is more than just the latest buzzword. In fact, with an average 49% of companies using Marketing automation and 55% of B2B companies adopting the technology, it is … Read More
Spring Cleaning Your Database
Birds are chirping, buds are sprouting, days are getting longer—Spring is in the air! And with Spring, comes Spring cleaning. But before you start scrubbing, organizing, and washing, look no … Read More
Becoming a Data Driven Organization
Data-driven organizations are the ones that remain most competitive. According to a report from the McKinsey Global Institute, this approach results in a 23x greater likelihood of customer retention, and … Read More
A Cheat Sheet to Account Based Marketing
According to the State of Account Based Marketing Survey, over 90% of marketers recognize the value of account based marketing (ABM). However, with ABM still in the early phases of … Read More
HCPCS Codes: What are they?
Did you know—5 billion claims for payment are processed by health care insurers in the United States annually? A statistic of this caliber surely seems overwhelming. To maintain order and … Read More