The traditional buying process is changing, leaving marketers searching to find new ways to reach buyers and stand out amongst competitors. As a result, lead generation and retention has become more important than ever before. However, with 63% of marketers reporting generating traffic and leads as their top challenge, there is certainly work to be done.
It may be the dead heat of Summer – but there is no reason to let your leads dry up.
Personalized Email Campaigns
While personalized marketing has long proved its effectiveness in the B2C space, it has now caught on in the B2B industry as well. In the era of crowded inboxes, there is an increasing need for B2B companies to deliver more personalized, relevant emails to prospective customers. Beyond the use of traditional newsletter and email marketing, the ability to capture more data on users and apply behavioral triggers has enabled B2B marketers to become smarter in how they target users in the inbox.
With 70% of B2B buyers and researchers reporting they watch videos throughout the entire purchasing process, video has evidently become a crucial part of B2B lead generation. The need for marketers to create educational, engaging and targeted video content is clear. After all, videos are without question, the content with the most viral potential and overall appeal. Get those cameras rolling!
As social media plays a key role in branding and generating buzz, it is becoming increasingly important tool in lead generation for building and nurturing relationships. Through business-friendly networks, buyers have become able to research and learn about products and services through influencers and peers. A focused strategy – especially on LinkedIn, can target and gain the attention of new prospects and leads. An estimated 80% of B2B leads come from LinkedIn alone!
At the foundation of all inbound marketing efforts is one common thread – content. Creating high quality content provides an opportunity to gain your buyers’ trust and start breaking through the noise. Whether it be in the form of a blog, webinar, research report or eBook, quality content shows your target audience your commitment to go to great lengths to provide them with valuable content. Premium, high-value content can also be gated to help gather contact information for new, qualified leads.
Finding the right target groups to sell to is just as important as actually selling to them – and it all starts with the right data. With the most comprehensive and up-to-date postal and email lists on the market, Redi-Data can help you pinpoint your best prospects to maximize response rates, increase your sales and lower the cost of your important communication.
Redi-Data…Turning the Best Data into Better Business