Data Acronyms and What They Mean

Most industries use abbreviations and acronyms to shorten long words or phrases. In the world of data and marketing solutions, these abridged terms are utilized to ensure efficiency, accuracy and compliance. Like with many fields, data and marketing solutions organizations use industry-specific words daily in their business. With our company also managing email and postal lists for healthcare professionals, consumers and businesses, the terms extend even more. 

Some of these words you may have heard of, and others you may not, but Redi-Data is here to help you decipher what all those letter combinations mean!

Below are some of the most common acronyms used in the data and marketing solutions industry:

API – Application Programming Interface; A set of routines, protocols, and tools for building software and applications.

B2B – Business-to-business; Refers to a situation where one business makes a commercial transaction with another.

B2C – Business-to-consumer; Denoting trade conducted via the Internet between businesses and consumers.

CAN-SPAM Act – Controlling the Assault of Non-Solicited Pornography and Marketing Act; A law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them and spells out tough penalties for violations

CASS – Coding Accuracy Support System; Enables the United States Postal Service (USPS) to evaluate the accuracy of software that corrects and matches street addresses.

CPM – Cost per thousand; The cost of an item per 1,000 units.

DPV – Delivery Point Validation; Identifies whether a ZIP + 4 coded address is currently represented in the United States Postal Service delivery file as a known address record.

HTMLHypertext Markup Language; The standard markup language for documents designed to be displayed in a web browser.

ISP – Internet Service Provider; An organization that provides services for accessing, using, or participating in the Internet.

KPM – Key Performance Metrics; Focuses on how the task is being performed by measuring performance and if individual goals are being achieved.

/M – per thousand; M is the Roman numeral for thousand.

MD5 – Message-digest Algorithm 5; A way to inscribe a database and pass information to another company without revealing actual raw data; a widely used hash function producing a 128-bit hash value.

NCOANational Change of Address; A secure dataset of approximately 160 million permanent change-of-address (COA) records consisting of the names and addresses of individuals, families and businesses who have filed a change-of-address with the United States Postal Service.

PI – Personal Information; An individual’s first name or first initial and last name in combination with any one or more of the following data elements, when the data element is not encrypted, redacted or secured by any other method rendering the element unreadable or unusable: i.e. The individual’s social security number.

QR Code – Quick Response Code; A machine-readable code consisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone.

ROI – Return on Investment; Usually expressed as a percentage and is typically used for personal financial decisions, to compare a company’s profitability or to compare the efficiency of different investments.

SCF – Sectional Center Facility; A processing and distribution center of the United States Postal Service that serves a designated geographical area defined by one or more three-digit ZIP Code prefixes.

SIC Code – Standard Industrial Classification Code; A 2, 4, 6 or 8-digit code used to classify industries.

SMTPSimple Mail Transfer Protocol; A protocol for sending e-mail messages between servers.

SOP – Standard Operating Procedure; A set of step-by-step instructions compiled by an organization to help workers carry out complex routine operations.

We hope this helps you to better grasp data and marketing solutions vocabulary.

If you have any questions or to find out more about these terms, please contact or call us at 973.227.4380.