The Ins and Outs of CCPA

The California Consumer Privacy Act (CCPA) is scheduled to go into effect on January 1, 2020. Under the Act, all California residents are protected from the selling, renting, releasing, disclosing, disseminating, making available, transferring or otherwise communicating their personal information to another business or a third party for monetary or other valuable purposes. Beginning as a petition, former Governor Jerry Brown signed an Assembly Bill for the Act this past June, and it was later amended in September. More amendments and changes are expected in the future, as well as a possible extension, for the California State Attorney General to submit regulations.

What exactly does this mean? Personal Information is defined as any information that identifies, relates to, describes or is linked either directly or indirectly with a consumer or household. For California consumers, they are covered from potential fraud, theft or any other criminal act involving their personal information. Businesses that are covered are those who are for profit and deal with their customers personal information for storage purposes and/or to process transactions. Service providers and other third-party providers that receive personal consumer information on behalf of a business are also covered by the California Consumer Privacy Act, which was designed to permit the following obligations for businesses: Transparency, Access, Deletion and Opt-Out.

The most common penalties for violations of this privacy act is the California Attorney General enforcing fines of up to $7,500 per infraction, with time to correct it.

As the Act progresses, we will update our blog when more information becomes available. 

For more information on the California Consumer Privacy Act and our services, contact (973) 227-4380 or e-mail sales@redidata.com.