Could you pass the test? Get an A+ with this primer on the basics of data hygiene and list services (such as data processing, data appending, data enhancement, data validation … Read More
If there’s one thing marketers cannot afford to get wrong in an email campaign, it’s the subject line. It’s the gateway to the content you want the recipient to read. … Read More
Your list is targeted, your message is engaging, and your call to action is clear. But none of that matters if the recipient doesn’t open and read your email. If … Read More
Like reindeer in the headlights, many marketing professionals are dazed by the relentless introduction of new digital tools, and new twists on existing tools. From promoted Tweets, sponsored stories, and featured videos to HTML5, local search marketing, and native advertising … businesses are struggling to process it all.
Trying to parse all the e-mail marketing tips being bandied about these days can be overwhelming. Simply Google “e-mail marketing strategies” and you’ll bring up millions of posts offering conflicting recommendations on everything from when to send emails and what terms should or shouldn’t be included in subject lines to the impact of mobile devices and responsive design.