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The Prescription for Consumer Email Marketing Fatigue

The Prescription for Consumer Email Marketing Fatigue

by Admin

It is no secret that consumer emails have become a dominant form of marketing in today’s electronic age. Marketers enjoy the benefits of sending cost-effective, personalized messages in real-time to … Read More

Take Me Out to the Ballgame (of Data and Direct Marketing)

Take Me Out to the Ballgame (of Data and Direct Marketing)

by Admin

With the baseball season well underway, it the perfect time to use some analogies from America’s pastime to talk about data and direct marketing. Not Every Hit is a Home … Read More

The Call-to-Action, Make it Visible and Other Best Practices

The Call-to-Action, Make it Visible and Other Best Practices

by Admin

A Call-To-Action, or CTA, is a button or link on your webpage, blog, email or digital ad that drives the user to take a desired action.  They can generate leads, … Read More

How Strong is Your Data Vocabulary?

How Strong is Your Data Vocabulary?

by Admin

Could you pass the test? Get an A+ with this primer on the basics of data hygiene and list services (such as data processing, data appending, data enhancement, data validation … Read More

Email Marketing: Six Suggestions for Composing the Perfect Subject Line

Email Marketing: Six Suggestions for Composing the Perfect Subject Line

by Admin

If there’s one thing marketers cannot afford to get wrong in an email campaign, it’s the subject line. It’s the gateway to the content you want the recipient to read. … Read More

Sunday, Monday, Tuesday…What’s the Best Time to Send Email?

Sunday, Monday, Tuesday…What’s the Best Time to Send Email?

by Admin

Your list is targeted, your message is engaging, and your call to action is clear.  But none of that matters if the recipient doesn’t open and read your email. If … Read More

EMAIL MARKETING 101: DO’S AND DON’TS

EMAIL MARKETING 101: DO’S AND DON’TS

by Admin

In a world where over 100 billion emails are exchanged each day, it can be a challenge to make your campaign stand out from the crowd. Maximize every opportunity to … Read More

4 Email Marketing Trends to Gear Up for in 2016

4 Email Marketing Trends to Gear Up for in 2016

by Admin

The start of a new year brings a new opportunity to revamp your brand’s image. Thanks to the growth of automation, dynamic content and mobile devices, 2016 is expected to … Read More

Make Your Lists Sparkle with Regular Data Hygiene

Make Your Lists Sparkle with Regular Data Hygiene

by Admin

Cleansing your mailing lists on a regular basis makes good business sense. Not only you don’t waste time and money on mailings that never reach their intended audience, but misdirected mail … Read More

Is Direct Mail Dying? Think Again!

Is Direct Mail Dying? Think Again!

by Admin

With the rise of email and social media, many marketers have leapt to the conclusion that print and direct mail is “dead.” But is direct mail really dying? The debate … Read More

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