Hitting your target market can be much like target practice; you test different strategies and techniques until you find something that seems to work. After all, it is impossible to be all things to all people. However, using the right blend of demographics and psychographics helps you gain a better understanding of your consumer persona and better identify your target market.

Understanding Demographics

Demographics tell you who buys, encompassing variables such as age, gender, occupation, education, income level, and location. These variables help to identify the ideal consumer for your products or services. Demographic data can identify gaps in your marketing strategy and identify new opportunities, while creating new and unique selling points most relatable to your target. Demographics also play a key role in developing marketing strategies, taking into account the business location, advertisements, product packaging and pricing decisions. Thus, demographics identify your target and where it is.

Understanding Psychographics

Psychographics take demographics a step further, examining why people buy. Psychographic variables include attitudes and interests, hobbies, behavior, and lifestyles of consumers. These variables yield a better understanding of how to communicate most effectively with your target such as using smarter keyword targeting and identifying the latest and trending hashtags that are prominent among different groups on Twitter, or the content to include in your blogs. Psychographic data can disclose key information about whether or not your target customers are willing to try something new and reveal the spending patterns that drive the most sales. Thus, psychographics help you determine how to talk to your target.

The odds of hitting your target increase drastically when you aim at it with a carefully executed strategy. It’s all about delivering the right message to the right person at the right time. For every miss, there are always new opportunities to get it right. Take advantage by using demographics and psychographics to gain a more comprehensive understanding of your target market.

Let the data experts at Redi-Data help you identify key demographic and psychographic attributes of your target market. After all, you can’t hit a target if you don’t know what it is. Turn the best data into better business with Redi-Data.