If there’s one thing marketers cannot afford to get wrong in an email campaign, it’s the subject line. It’s the gateway to the content you want the recipient to read. … Read More
Your list is targeted, your message is engaging, and your call to action is clear. But none of that matters if the recipient doesn’t open and read your email. If … Read More
In a world where over 100 billion emails are exchanged each day, it can be a challenge to make your campaign stand out from the crowd. Maximize every opportunity to … Read More
The start of a new year brings a new opportunity to revamp your brand’s image. Thanks to the growth of automation, dynamic content and mobile devices, 2016 is expected to … Read More
Cleansing your mailing lists on a regular basis makes good business sense. Not only you don’t waste time and money on mailings that never reach their intended audience, but misdirected mail … Read More
With the rise of email and social media, many marketers have leapt to the conclusion that print and direct mail is “dead.” But is direct mail really dying? The debate … Read More
Healthcare professionals were once considered an elusive target for online marketers to tap. However, adoption of mobile technology in recent years has transformed the point of access for medical information, … Read More
Like reindeer in the headlights, many marketing professionals are dazed by the relentless introduction of new digital tools, and new twists on existing tools. From promoted Tweets, sponsored stories, and featured videos to HTML5, local search marketing, and native advertising … businesses are struggling to process it all.
Trying to parse all the e-mail marketing tips being bandied about these days can be overwhelming. Simply Google “e-mail marketing strategies” and you’ll bring up millions of posts offering conflicting recommendations on everything from when to send emails and what terms should or shouldn’t be included in subject lines to the impact of mobile devices and responsive design.
Despite the dizzying array of new channels emerging in the age of digital marketing – including social media, SMS messaging, mobile ads and apps – email remains a valuable tool in the healthcare marketing arsenal.
