EMAIL MARKETING 101: DO’S AND DON’TS
In a world where over 100 billion emails are exchanged each day, it can be a challenge to make your campaign stand out from the crowd. Maximize every opportunity to … Read More
4 Email Marketing Trends to Gear Up for in 2016
The start of a new year brings a new opportunity to revamp your brand’s image. Thanks to the growth of automation, dynamic content and mobile devices, 2016 is expected to … Read More
Make Your Lists Sparkle with Regular Data Hygiene
Cleansing your mailing lists on a regular basis makes good business sense. Not only you don’t waste time and money on mailings that never reach their intended audience, but misdirected mail … Read More
Is Direct Mail Dying? Think Again!
With the rise of email and social media, many marketers have leapt to the conclusion that print and direct mail is “dead.” But is direct mail really dying? The debate … Read More
Email Marketing Tips to Engage HCPs
Healthcare professionals were once considered an elusive target for online marketers to tap. However, adoption of mobile technology in recent years has transformed the point of access for medical information, … Read More
Email Marketing 2015: It’s Time to Loosen Up
Like reindeer in the headlights, many marketing professionals are dazed by the relentless introduction of new digital tools, and new twists on existing tools. From promoted Tweets, sponsored stories, and featured videos to HTML5, local search marketing, and native advertising … businesses are struggling to process it all.
Wondering How to Pump Up Your Email Stats? Don’t Ask Google!
Trying to parse all the e-mail marketing tips being bandied about these days can be overwhelming. Simply Google “e-mail marketing strategies” and you’ll bring up millions of posts offering conflicting recommendations on everything from when to send emails and what terms should or shouldn’t be included in subject lines to the impact of mobile devices and responsive design.
Email Marketing: 5 Ways to Avoid the Virtual Trashcan
Despite the dizzying array of new channels emerging in the age of digital marketing – including social media, SMS messaging, mobile ads and apps – email remains a valuable tool in the healthcare marketing arsenal.
Don’t Let Summer Slow Down Sales: 5 Marketing Tactics to Use this Summer
Remember the polar vortex? Of course you do; you survived what most call the worst winter in recent history. Now that the sun is shining, pools and beaches are open, and ice cream trucks are rolling down the streets, it may be easy to pretend it never happened.
Giving Dads a Great Deal: Father’s Day Direct Marketing Tips
Dear, old Dad: he’s spent countless hours helping us with our soccer skills, sharing stories about the highpoints of his youth, teaching us the secrets behind the perfect BBQ rub, and feeding us chocolate cake for breakfast. This June 15 will be a special day, his day, Father’s Day. And with the average American spending somewhere around $120 on Dad each year, the holiday presents opportunities for marketers to inspire creative gifts and drive sales.