Take Me Out to the Ballgame (of Data and Direct Marketing)
With the baseball season well underway, it the perfect time to use some analogies from America’s pastime to talk about data and direct marketing. Not Every Hit is a Home … Read More
The Call-to-Action, Make it Visible and Other Best Practices
A Call-To-Action, or CTA, is a button or link on your webpage, blog, email or digital ad that drives the user to take a desired action. They can generate leads, … Read More
How Strong is Your Data Vocabulary?
Could you pass the test? Get an A+ with this primer on the basics of data hygiene and list services (such as data processing, data appending, data enhancement, data validation … Read More
Email Marketing: Six Suggestions for Composing the Perfect Subject Line
If there’s one thing marketers cannot afford to get wrong in an email campaign, it’s the subject line. It’s the gateway to the content you want the recipient to read. … Read More
Sunday, Monday, Tuesday…What’s the Best Time to Send Email?
Your list is targeted, your message is engaging, and your call to action is clear. But none of that matters if the recipient doesn’t open and read your email. If … Read More
EMAIL MARKETING 101: DO’S AND DON’TS
In a world where over 100 billion emails are exchanged each day, it can be a challenge to make your campaign stand out from the crowd. Maximize every opportunity to … Read More
4 Email Marketing Trends to Gear Up for in 2016
The start of a new year brings a new opportunity to revamp your brand’s image. Thanks to the growth of automation, dynamic content and mobile devices, 2016 is expected to … Read More
Make Your Lists Sparkle with Regular Data Hygiene
Cleansing your mailing lists on a regular basis makes good business sense. Not only you don’t waste time and money on mailings that never reach their intended audience, but misdirected mail … Read More
Is Direct Mail Dying? Think Again!
With the rise of email and social media, many marketers have leapt to the conclusion that print and direct mail is “dead.” But is direct mail really dying? The debate … Read More
Email Marketing Tips to Engage HCPs
Healthcare professionals were once considered an elusive target for online marketers to tap. However, adoption of mobile technology in recent years has transformed the point of access for medical information, … Read More