We all have goals, right? Exercise more, spend less—you know the drill. The same is true in email marketing. Whether your goal is to grow subscriber lists, generate more leads, … Read More
Every day, videos go viral and captivate millions of viewers worldwide. While not every video reaches viral status, videos in general are proving to be an up and coming form … Read More
You craft the perfect message, meticulously create the design, and hit send at the optimum time. You’re ready to increase engagement and drive sales. But there’s just one problem—your recipients … Read More
People buy from a company because of the product, but often remain loyal, or leave, because of the service. Keeping customers happy is more important than ever. That’s why there … Read More
Hitting your target market can be much like target practice; you test different strategies and techniques until you find something that seems to work. After all, it is impossible to … Read More
Perhaps the most valuable asset belonging to any business is a loyal customer. But with competition at an all-time high, fostering customer loyalty may prove challenging. How can marketers most … Read More
It is no secret that consumer emails have become a dominant form of marketing in today’s electronic age. Marketers enjoy the benefits of sending cost-effective, personalized messages in real-time to … Read More
With the baseball season well underway, it the perfect time to use some analogies from America’s pastime to talk about data and direct marketing. Not Every Hit is a Home … Read More
A Call-To-Action, or CTA, is a button or link on your webpage, blog, email or digital ad that drives the user to take a desired action. They can generate leads, … Read More
Could you pass the test? Get an A+ with this primer on the basics of data hygiene and list services (such as data processing, data appending, data enhancement, data validation … Read More
