Better business decisions, improved satisfaction, and operational efficiency are just a few of the many benefits of data quality. But, perhaps the greatest benefit of data quality is ROI. By … Read More
A common challenge facing many companies is determining what content should be generally available to all website visitors and what content should be reserved as gated assets, requiring users to provide information about themselves before being able to access it. While there are pros and cons to having gated assets, requiring users to fill out a form with their contact information is an easy and proven way to capture quality leads that have an interest in what your company has to offer.
Many marketing professionals are dazed by relentless introduction of new digital tools, and new twists on existing tools. From promoted tweets, sponsored stories, featured videos and gifs to HTML5, local search marketing, and native advertising…businesses are struggling to process it all.
As the number of active mobile devices has surpassed the number of people in the world, we live in a truly mobile state like never before. In fact, a recent study found that over two-thirds of people check their phone within just 15 minutes of waking up every morning. So what does this mobile revolution mean for marketers?
Ahh, it’s that time of year again—the holidays are coming to a close and its time to set those lofty goals for the new year. But this year, how about … Read More
The holiday season will surely bring loads of email and direct mail list marketing campaigns. This time of year presents an annual opportunity where customers are just waiting for deals to find their way to their inboxes.
Multi-channel marketing continues to evolve. What was previously brick-and-mortar combined with an online presence is now both plus email marketing, Twitter, Facebook, LinkedIn, Snapchat, Pinterest — the list grows daily. … Read More
Killer campaign? Check. Knowledgeable sales staff? Check. Now all you need are leads—and not just any leads, but qualified ones. How do you attract leads and get them to begin … Read More
Outdated records, typos in email addresses, invalid entries—eeeeek! Bad data can make a great campaign an unsuccessful campaign and produce less-than-great results in the process—now that’s scary! Check out some … Read More
Understanding the importance of data appending is essential when discussing your business. Data is at the core of day-to-day operations for practically every business in every industry. Banks are required … Read More
