Programmatic Advertising Glossary
Programmatic advertising can be difficult to understand if you’re unfamiliar with the process. To help make sense of it, we have provided a list of key terms and actors in … Read More
Introduction to Programmatic Advertising
Programmatic advertising has become a key tactic for marketers to target specific audiences with ads, primarily digital, using precision and scale. According to eMarketer, about 86.5 percent of marketers of … Read More
Navigating IOS Update as a Marketer
Apple’s been leading the charge in providing added privacy features with their recent iOS update, iOS 14.5 and iOS 15 – changes that signal how advertisers need to consider new … Read More
Cookies and Data Privacy – A World Without Cookies
Players in the ad tech industry have been feasting on third-party cookies for well over 20 years and will soon need to serve up something new to measure the effectiveness … Read More
3 Steps to Find the Best Prospects for Virtual and Live CME Events
Due to the outbreak of COVID-19, the landscape of continuing medical education (CME) has changed. While organizations are preparing for the eventual return of live events, virtual events have come to the forefront as the ideal way to hold meetings.
“Don’t Forget The Pets”
Along with us, during these historic times are our pets. For many of us pet owners, we have seen a dramatic shift in our pets’ personalities due to the additional interactions with their owners as many have transitioned to a work from home environment.
Nurse Practitioners and Physician Assistants On The Front Lines
Data is at the front and center of this war on COVID-19. Redi-Data has invested in providing the most accurate and affordable HCP data in the mission-critical growing specialties. We are very thankful to every healthcare worker mired in the clinical battle against this pandemic. Our Nurse Practitioner and Physician Assistant (NPPA) database has grown.
Requesting American Medical Association Physician Profile Data
Looking to have access to the American Medical Association (AMA) for research or study?
Colorado’s Pharmaceutical Law Opens Minds to Other Alternatives
On August 2nd, the state of Colorado passed a law that requires prescription drug manufacturers, representatives, agents or employees of the manufacturer to provide the wholesale acquisition cost on any and all medications to prescribers at the time of marketing. This means that the list price that was paid by the wholesaler, prior to any discounts, must be made aware to the potential customer.
Choosing Your List Partner
Whether you are a healthcare marketer looking to advertise your hospital system services, a non-profit trying to expand your outreach or a local business considering the options to increase sales, choosing the right list partner is vital.