With the pending state and federal data privacy policies in the news, a timely review of the basics—such as the differences between first party data vs zero party data, may … Read More

Many of us couldn’t imagine a workday – or any day – without using the Internet. For something so essential to our lives, web regulations remain largely stagnant. Marketers have … Read More

We all know programmatic advertising continues to grow for third-party data identifiers, with demand-side paid social media activation platforms such as Liveramp, giving social media marketers the ability to reach … Read More

First-party data can certainly help brands understand the healthcare providers (HCPs) they are marketing to, yet it can only do so much to help them grow in the long run. … Read More

Programmatic advertising can be difficult to understand if you’re unfamiliar with the process. To help make sense of it, we have provided a list of key terms and actors in … Read More

Programmatic advertising has become a key tactic for marketers who want to target specific audiences with digital ads using precision and scale. Marketers use programmatic advertising to automate ad placement … Read More