improve customer experience by data analysis

Using Data to Improve the Customer Experience

How Data Analysis Improves Customer Experience $1.6 Trillion—that’s the estimated cost of customers switching brands due to poor customer experiences in the US annually. Let’s put that in perspective—more than … Read More

minimize unsubscribe rate

Combating the Opt-Out Epidemic

With email marketing garnering a $38 return for every dollar invested, it is no wonder why marketers are racing to the inbox. But with billions of emails being sent every … Read More

how terminating your bad data can profit your business

Terminating Bad Data

When it comes to data, there’s good news and bad news. The good news is that on average, corporate data grows by 40% per year—awesome! The bad news is that … Read More

How to Read a Datacard – Vlog

So many lists, so little time—so how can you pinpoint the right one for your business? It all starts with the datacard, the information sheet summarizing the details of a … Read More

Strategies to use for customer database segmentation

Strategies to Segmentation

We all like to think we know our customers—but how well do we know them actually? In today’s competitive marketplace, knowing our customers is no longer enough. It’s all about … Read More

Tips to successfully market to doctors

Marketing to Doctors

With the average doctor in the US controlling an estimated $2 million per year in healthcare costs, it’s no wonder why everyone wants to market to them. However, these central … Read More

Target audience by generation

Marketing by Generation

Different strokes for different folks—like all things, this is the case in marketing. What works for some consumers does not work for all. So how can marketers determine what will … Read More