The healthcare direct-to-patient provider occupation is going digital as more healthcare professionals (HCPs) are utilizing omnichannel digital solutions and Marketing Technologies (Mar-tech) resources to stay up to date on medical developments for providing the best medical outcomes for their patients, engage with their peers through relevant medical networks, direct-to-patient telemedicine consults while maintaining HIPPA compliance … Read More
First-party data can certainly help brands understand the healthcare providers (HCPs) they are marketing to, yet it can only do so much to help them grow in the long run. Yes, having access to third-party data beyond their own can enhance HCP digital identity reach. Most companies, however, find it difficult to acquire third-party data … Read More
Programmatic advertising can be difficult to understand if you’re unfamiliar with the process. To help make sense of it, we have provided a list of key terms and actors in the programmatic digital media supply chain. Ad Exchange – the space in the Programmatic Advertising system where brands/agencies and publishers buy and sell inventory Buyer … Read More
Programmatic advertising has become a key tactic for marketers to target specific audiences with ads, primarily digital, using precision and scale. According to eMarketer, about 86.5 percent of marketers of digital display ad dollars have been spent towards programmatic buying! As medical brands look for new solutions to enrich their advertising strategies and healthcare lists, … Read More
Apple’s been leading the charge in providing added privacy features with their recent iOS update, iOS 14.5 and iOS 15 – changes that signal how advertisers need to consider new digital marketing tactics. With the App Tracking Transparency (ATT) feature that was introduced in 2021, iOS 14.5 basically gave iPhone users the power to opt out of having data on their activity and behavior tracked on … Read More
Players in the ad tech industry have been feasting on third-party cookies for well over 20 years and will soon need to serve up something new to measure the effectiveness of marketing campaigns. By 2023, most web browsers will have deprecated third-party cookies. So, what are cookies?A cookie – no, not the one’s your grandma … Read More
Due to the outbreak of COVID-19, the landscape of continuing medical education (CME) has changed. While organizations are preparing for the eventual return of live events, virtual events have come to the forefront as the ideal way to hold meetings.
Along with us, during these historic times are our pets. For many of us pet owners, we have seen a dramatic shift in our pets’ personalities due to the additional interactions with their owners as many have transitioned to a work from home environment.
Data is at the front and center of this war on COVID-19. Redi-Data has invested in providing the most accurate and affordable HCP data in the mission-critical growing specialties. We are very thankful to every healthcare worker mired in the clinical battle against this pandemic. Our Nurse Practitioner and Physician Assistant (NPPA) database has grown.
Looking to have access to the American Medical Association (AMA) for research or study?
