In a recent study, 84% of US adults report watching web-based television content, also known as subscription video on demand (SVOD), driven by an increasing number of streaming platforms. Netflix, Amazon Prime Video, Disney+, and HBO Max have developed considerable resources to grow and redefine their platforms, extending their reach and improving the monetization of … Read More
Investments in AI and programmatic marketing continue to grow as omnichannel marketing and AI chip design capabilities evolve. Programmatic platforms will continue to leverage AI capabilities to grow their product and service capabilities. According to Forbes, recent AI focus has been on Connected TV (CTV). CTV is growing rapidly and doing so in areas where … Read More
First-party and signal data are key components used to deliver audience-specific ads and optimize programmatic campaigns. First-party data is data collected directly from users. It can be leveraged to effectively and accurately target your unique audience and provide meaningful, relevant messaging. In general, signal data usually refers to time-series data, where the data is associated … Read More
With programmatic advertising, you can reach your target audience with fast and cost-effective targeting. We’ve previously discussed the benefits of creating a curated, niche audience with powerful custom segments or all-new ways to leverage the benefits of the digital streaming craze with Connected TV (CTV). Now, let’s expand your brand’s reach and connect with creativity … Read More
It’s 2025, and we’re watching TV differently. Gone are the days of “Must-See TV” at primetime and expensive cable bundles; Americans are ‘cutting the cord’ in favor of streaming services on ‘smart’ or connected devices. It’s estimated that 71% of US households have at least one connected device. Just like how we view our favorite … Read More
Whether you’re just starting your programmatic journey or looking to craft a more finely tuned approach, custom segments from Redi-Data are the best way to reach your target audience! What Is A Custom Segment? You know Redi-Data has a robust selection of over 1000 automated ‘Ready-to-Launch’ segments available on premier data connectivity platforms such as … Read More
Understanding what is the difference between ICD and CPT codes is essential for healthcare marketers who want to effectively leverage medical billing and insurance data. While they share certain similarities, learning the distinctions will allow your business to form more accurate connections and target your desired healthcare professional audience, particularly when focusing on specific CPT … Read More
With the pending state and federal data privacy policies in the news, a timely review of the basics—such as the differences between first party data vs zero party data, may be in order. First-party data, which is data you’ve collected directly from your customers, is the cornerstone of modern marketing. When examining first party data … Read More
Many of us couldn’t imagine a workday – or any day – without using the Internet. For something so essential to our lives, web regulations remain largely stagnant. Marketers have enjoyed these freedoms and used the access to connect and build relationships with their audiences. Then, waves of new privacy regulations were introduced, large tech … Read More
We all know programmatic advertising continues to grow for third-party data identifiers, with demand-side paid social media activation platforms such as Liveramp, giving social media marketers the ability to reach Health Care Practitioners (HCP) at scale. The percentage of CPM-based media buying models has given marketers choices, many driven by uncertainty. Whilst valid concerns exist … Read More
