Tucked into another incredibly busy news week was Eli Lilly’s announcement that their weight loss pill, Orforglipron, passed a key weight loss trial. Earlier, there was concern that a large … Read More
As the NFL kicks off another season, the top brands are driving engagement and boosting their stats like the pros with Connected TV (CTV) advertising. The opening weeks of the … Read More
In a recent study, 84% of US adults report watching web-based television content, also known as subscription video on demand (SVOD), driven by an increasing number of streaming platforms. Netflix, … Read More
Investments in AI and programmatic marketing continue to grow as omnichannel marketing and AI chip design capabilities evolve. Programmatic platforms will continue to leverage AI capabilities to grow their product … Read More
First-party and signal data are key components used to deliver audience-specific ads and optimize programmatic campaigns. First-party data is data collected directly from users. It can be leveraged to effectively … Read More
With programmatic advertising, you can reach your target audience with fast and cost-effective targeting. We’ve previously discussed the benefits of creating a curated, niche audience with powerful custom segments or … Read More
It’s 2025, and we’re watching TV differently. Gone are the days of “Must-See TV” at primetime and expensive cable bundles; Americans are ‘cutting the cord’ in favor of streaming services … Read More
Whether you’re just starting your programmatic journey or looking to craft a more finely tuned approach, custom segments from Redi-Data are the best way to reach your target audience! What … Read More
Understanding what is the difference between ICD and CPT codes is essential for healthcare marketers who want to effectively leverage medical billing and insurance data. While they share certain similarities, … Read More
With the pending state and federal data privacy policies in the news, a timely review of the basics—such as the differences between first party data vs zero party data, may … Read More
