In a recent study, 84% of US adults report watching web-based television content, also known as subscription video on demand (SVOD), driven by an increasing number of streaming platforms. Netflix, Amazon Prime Video, Disney+, and HBO Max have developed considerable resources to grow and redefine their platforms, extending their reach and improving the monetization of their offerings.
Broadcasters now see more detailed audience data and significant opportunities to grow their digital revenue dollars. Data-driven targeting and real-time optimization are key components of successful omnichannel outreach.
Buyers derive greater value from successful, refined targeting that positively impacts the performance of their campaign. Advertisers benefit from a higher return on ad spend (ROAS) and generate effective campaigns at prices they are willing to pay.
How much to commit to Connected TV (CTV) or other programmatic channels remains a key challenge for today’s digital marketers.
If leaping into digital advertising seems daunting, you’re not alone. Let the experts at Redi-Data show you how your next campaign can benefit from precise audience targeting with Connected TV (CTV) advertising.
CTV gets your brand in front of the right potential customer at a time when they’re more likely to be attentive and engage with your messaging. With benefits from driving store or website traffic to increasing sales and return on ad spend (ROAS), CTV is a vital component of an effective media strategy.
With CTV, we’re driving innovation, but some things are constant—better data means better outcomes. Our high-quality healthcare professional, business, and consumer data is the foundation of a successful programmatic campaign. Leverage CTV advertising for true multi-channel outreach and connect with relevant audiences whenever they are watching.
Contact a Redi-Data representative and begin your programmatic advertising journey today. Better Data, Better Outcomes.