REDI-DATA UPDATES BPA EMAIL DATABASE AUDIT
FAIRFIELD, NJ (June 14, 2021) – Redi-Data, Inc., a leading provider of postal and email lists, data services, and direct marketing solutions, has successfully updated its BPA Worldwide database audit of its physician email database and email deliverability rate.
Glenn Hansen, CEO of BPA Worldwide commented, “BPA is an independent, not-for-profit organization that verifies audience data. REDI-DATA has renewed its commitment to you by providing full transparency in opening its records to BPA Worldwide auditors for a thorough examination and verification. In other words, REDI-DATA uses the BPA audit to assure you that their claims are accurate.”
Hansen continued, “Informed advertisers and agencies have made it very clear that audited media is a key element in their buying decision. Shouldn’t you make it a key element of your data acquisition decision?”
The Redi-Data physician e-mail database is comprised of emails identified United States licensed Medical Doctors and Doctors of Osteopathy. The physician email database is sourced through healthcare professional website co-registrations, medical publication subscriptions, membership organizations, and telephone verification. The database also includes other authenticated physician sources. In addition, all records are permission passed. All Opt-outs are eliminated from the database daily when the opt-out request is received.
According to the audit report, as of March 2021, the Redi-Data database includes a total of 908,264 individual physicians’ emails, with over 95% confirmed deliverability, an increase of almost 50,000 emails from the previous audit.
“Our clients rely on the comprehensive physician email coverage Redi-Data offers. Furthering this commitment, we are thrilled to announce we have completed our 2021 audit and certification by BPA Worldwide for our Redi-Physician email database,” said Michael San Inocencio, Director of Sales and Business Development of Redi-Data. “Our increased email numbers and delivery rates reinforce our pledge to provide the most reliant, compliant data to our customers.”
About BPA Worldwide
BPA Worldwide is in the business of providing assurance. For 80+ years as a not-for-profit assurance service provider, BPA was created by advertisers, advertising agencies, and the media industry to audit audience claims used in the buying and selling of advertising. Performing nearly 2,600 annual audits of media channels in more than 20 countries, BPA is a trusted resource for compliance and assurance services.
BPA’s services have expanded with the launch of the BPA iCompli brand to assist in the creation of standards and external assurance thereof. We do so for government and industry bodies. BPA iCompli Technology Assurance verifies that companies are compliant with industry standards in the digital advertising ecosystem.
For more information on BPA and its services, please visit the website.
Redi-Data, Inc. is a leading provider of healthcare professional, consumer, and business postal and email lists. As an official database licensee of several leading professional associations, including the American Medical Association (AMA), Redi-Data provides physician information from the most trusted names in medical marketing. Clients across varying industries use Redi-Data’s high-quality lists, data services, and turn-key marketing solutions to reach their target audience with better data resulting in better outcomes accurately and affordably. Headquartered in Fairfield, NJ, Redi-Data has sales offices in Berlin, NJ, and Sunrise, FL.
For more information, visit www.redidata.com.
Michael San Inocencio
Dir. of Sales and Business Development
(973) 227-4380 x4284