With the pending state and federal data privacy policies in the news, a timely review of the basics—such as the differences between first party data vs zero party data, may be in order. First-party data, which is data you’ve collected directly from your customers, is the cornerstone of modern marketing. When examining first party data … Read More
Many of us couldn’t imagine a workday – or any day – without using the Internet. For something so essential to our lives, web regulations remain largely stagnant. Marketers have enjoyed these freedoms and used the access to connect and build relationships with their audiences. Then, waves of new privacy regulations were introduced, large tech … Read More
We all know programmatic advertising continues to grow for third-party data identifiers, with demand-side paid social media activation platforms such as Liveramp, giving social media marketers the ability to reach Health Care Practitioners (HCP) at scale. The percentage of CPM-based media buying models has given marketers choices, many driven by uncertainty. Whilst valid concerns exist … Read More
Apple’s been leading the charge in providing added privacy features with their recent iOS update, iOS 14.5 and iOS 15 – changes that signal how advertisers need to consider new digital marketing tactics. With the App Tracking Transparency (ATT) feature that was introduced in 2021, iOS 14.5 basically gave iPhone users the power to opt out of having data on their activity and behavior tracked on … Read More
Players in the ad tech industry have been feasting on third-party cookies for well over 20 years and will soon need to serve up something new to measure the effectiveness of marketing campaigns. By 2023, most web browsers will have deprecated third-party cookies. So, what are cookies?A cookie – no, not the one’s your grandma … Read More
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