The healthcare marketing landscape has hit a genuine inflection point. Digital ad spending in healthcare and pharma is forecast to reach $26.2 billion in 2026, compared to just $6.9 billion for traditional channels.1 That gap is not a trend on the horizon — it is the reality of today’s omnichannel marketplace. For agencies and marketers … Read More
In marketing, data is your most valuable asset, but only if it’s clean, current, and accurate. Outdated or duplicate records can sabotage even the most well-crafted campaigns, leading to wasted resources, poor engagement, and compliance risks. That’s why Redi-Data places such a strong emphasis on data hygiene and verification. Redi-Data’s data hygiene services are designed … Read More
Marketing to healthcare professionals requires more than just a broad list; it demands precision, credibility, and compliance. Redi-Data has built its reputation on delivering all three. As a preferred licensee of leading healthcare associations, Redi-Data offers one of the most comprehensive and verified databases of medical professionals in the industry. Their healthcare lists include physicians, … Read More
In the fast-paced world of marketing, data is more than just numbers; it’s the foundation of every successful campaign. Redi-Data understands this better than most. For over 20 years, Redi-Data has provided best-in-class service, ensuring you achieve the best results to maximize your marketing outreach. As a premier provider of postal and permission-passed email lists, … Read More
As the NFL kicks off another season, the top brands are driving engagement and boosting their stats like the pros with Connected TV (CTV) advertising. The opening weeks of the 2024-25 football season were a staggering success, with an average of 18.6 million viewers tuning into NFL broadcasts across Fox, Paramount’s CBS, Disney’s ABC and … Read More
In a recent study, 84% of US adults report watching web-based television content, also known as subscription video on demand (SVOD), driven by an increasing number of streaming platforms. Netflix, Amazon Prime Video, Disney+, and HBO Max have developed considerable resources to grow and redefine their platforms, extending their reach and improving the monetization of … Read More
Investments in AI and programmatic marketing continue to grow as omnichannel marketing and AI chip design capabilities evolve. Programmatic platforms will continue to leverage AI capabilities to grow their product and service capabilities. According to Forbes, recent AI focus has been on Connected TV (CTV). CTV is growing rapidly and doing so in areas where … Read More
The healthcare direct-to-patient provider occupation is going digital as more healthcare professionals (HCPs) are utilizing omnichannel digital solutions and Marketing Technologies (Mar-tech) resources to stay up to date on medical developments for providing the best medical outcomes for their patients, engage with their peers through relevant medical networks, direct-to-patient telemedicine consults while maintaining HIPPA compliance … Read More
