Programmatic advertising can be difficult to understand if you’re unfamiliar with the process. To help make sense of it, we have provided a list of key terms and actors in the programmatic digital media supply chain. Ad Exchange – the space in the Programmatic Advertising system where brands/agencies and publishers buy and sell inventory Buyer … Read More
Programmatic advertising has become a key tactic for marketers to target specific audiences with ads, primarily digital, using precision and scale. According to eMarketer, about 86.5 percent of marketers of digital display ad dollars have been spent towards programmatic buying! As medical brands look for new solutions to enrich their advertising strategies and healthcare lists, … Read More
Apple’s been leading the charge in providing added privacy features with their recent iOS update, iOS 14.5 and iOS 15 – changes that signal how advertisers need to consider new digital marketing tactics. With the App Tracking Transparency (ATT) feature that was introduced in 2021, iOS 14.5 basically gave iPhone users the power to opt out of having data on their activity and behavior tracked on … Read More
Players in the ad tech industry have been feasting on third-party cookies for well over 20 years and will soon need to serve up something new to measure the effectiveness of marketing campaigns. By 2023, most web browsers will have deprecated third-party cookies. So, what are cookies?A cookie – no, not the one’s your grandma … Read More
