In the fast-paced world of marketing, data is more than just numbers; it’s the foundation of every successful campaign. Redi-Data understands this better than most. For over 20 years, Redi-Data has provided best-in-class service, ensuring you achieve the best results to maximize your marketing outreach. As a premier provider of postal and permission-passed email lists, … Read More
Fairfield, NJ (October 28, 2025) – Redi-Data, Inc., a leading provider of postal and email lists, data services, direct marketing solutions, and digital identity resolutions, announced a new licensing agreement with an NYC-based national leader in the delivery of quality healthcare. Redi-Data will provide proprietary healthcare professional data elements, including MDs, DOs, Nurses, NPs, and PAs, for … Read More
Tucked into another incredibly busy news week was Eli Lilly’s announcement that their weight loss pill, Orforglipron, passed a key weight loss trial. Earlier, there was concern that a large percentage of participants who took the daily pill during a trial stopped, and the overall average percent of weight loss of 12.4% over 18 months … Read More
First-party and signal data are key components used to deliver audience-specific ads and optimize programmatic campaigns. First-party data is data collected directly from users. It can be leveraged to effectively and accurately target your unique audience and provide meaningful, relevant messaging. In general, signal data usually refers to time-series data, where the data is associated … Read More
With programmatic advertising, you can reach your target audience with fast and cost-effective targeting. We’ve previously discussed the benefits of creating a curated, niche audience with powerful custom segments or all-new ways to leverage the benefits of the digital streaming craze with Connected TV (CTV). Now, let’s expand your brand’s reach and connect with creativity … Read More
Fairfield, NJ (September 10, 2024) – Redi-Data is proud to announce the renewal of a multi-year licensing agreement with a prominent San Francisco-based healthcare provider network. Redi-Data will deliver proprietary healthcare professional data elements, including licensed MDs, DOs, NPs, and PAs, for use in their marketing outreach programs. “Data quality and consistency are a part … Read More
Understanding what is the difference between ICD and CPT codes is essential for healthcare marketers who want to effectively leverage medical billing and insurance data. While they share certain similarities, learning the distinctions will allow your business to form more accurate connections and target your desired healthcare professional audience, particularly when focusing on specific CPT … Read More
With the pending state and federal data privacy policies in the news, a timely review of the basics—such as the differences between first party data vs zero party data, may be in order. First-party data, which is data you’ve collected directly from your customers, is the cornerstone of modern marketing. When examining first party data … Read More
Many of us couldn’t imagine a workday – or any day – without using the Internet. For something so essential to our lives, web regulations remain largely stagnant. Marketers have enjoyed these freedoms and used the access to connect and build relationships with their audiences. Then, waves of new privacy regulations were introduced, large tech … Read More
