Apple’s been leading the charge in providing added privacy features with their recent iOS update, iOS 14.5 and iOS 15 – changes that signal how advertisers need to consider new digital marketing tactics. With the App Tracking Transparency (ATT) feature that was introduced in 2021, iOS 14.5 basically gave iPhone users the power to opt out of having data on their activity and behavior tracked on … Read More

Players in the ad tech industry have been feasting on third-party cookies for well over 20 years and will soon need to serve up something new to measure the effectiveness of marketing campaigns. By 2023, most web browsers will have deprecated third-party cookies. So, what are cookies?A cookie – no, not the one’s your grandma … Read More