Many of us couldn’t imagine a workday – or any day – without using the Internet. For something so essential to our lives, web regulations remain largely stagnant. Marketers have enjoyed these freedoms and used the access to connect and build relationships with their audiences. Then, waves of new privacy regulations were introduced, large tech … Read More

We all know programmatic advertising continues to grow for third-party data identifiers, with demand-side paid social media activation platforms such as Liveramp, giving social media marketers the ability to reach Health Care Practitioners (HCP) at scale. The percentage of CPM-based media buying models has given marketers choices, many driven by uncertainty. Whilst valid concerns exist … Read More