Programmatic advertising can be difficult to understand if you’re unfamiliar with the process. To help make sense of it, we have provided a list of key terms and actors in the programmatic digital media supply chain.  Ad Exchange – the space in the Programmatic Advertising system where brands/agencies and publishers buy and sell inventory Buyer … Read More

Programmatic advertising has become a key tactic for marketers to target specific audiences with ads, primarily digital, using precision and scale. According to eMarketer, about 86.5 percent of marketers of digital display ad dollars have been spent towards programmatic buying! As medical brands look for new solutions to enrich their advertising strategies and healthcare lists, … Read More