As the NFL kicks off another season, the top brands are driving engagement and boosting their stats like the pros with Connected TV (CTV) advertising. The opening weeks of the 2024-25 football season were a staggering success, with an average of 18.6 million viewers tuning into NFL broadcasts across Fox, Paramount’s CBS, Disney’s ABC and … Read More
It’s 2025, and we’re watching TV differently. Gone are the days of “Must-See TV” at primetime and expensive cable bundles; Americans are ‘cutting the cord’ in favor of streaming services on ‘smart’ or connected devices. It’s estimated that 71% of US households have at least one connected device. Just like how we view our favorite … Read More
Whether you’re just starting your programmatic journey or looking to craft a more finely tuned approach, custom segments from Redi-Data are the best way to reach your target audience! What Is A Custom Segment? You know Redi-Data has a robust selection of over 1000 automated ‘Ready-to-Launch’ segments available on premier data connectivity platforms such as … Read More
