This whitepaper explores why precision healthcare marketing requires clinically specialized data, particularly in complex areas like oncology and rare diseases. It highlights the limitations of generalized datasets and demonstrates how deeper clinical classification enables more accurate healthcare professional targeting, improved engagement, and more effective marketing outcomes.
Investments in AI and programmatic marketing continue to grow as omnichannel marketing and AI chip design capabilities evolve. Programmatic platforms will continue to leverage AI capabilities to grow their product and service capabilities. According to Forbes, recent AI focus has been on Connected TV (CTV). CTV is growing rapidly and doing so in areas where … Read More
First-party and signal data are key components used to deliver audience-specific ads and optimize programmatic campaigns. First-party data is data collected directly from users. It can be leveraged to effectively and accurately target your unique audience and provide meaningful, relevant messaging. In general, signal data usually refers to time-series data, where the data is associated … Read More
First-party data can certainly help brands understand the healthcare providers (HCPs) they are marketing to, yet it can only do so much to help them grow in the long run. Yes, having access to third-party data beyond their own can enhance HCP digital identity reach. Most companies, however, find it difficult to acquire third-party data … Read More
Programmatic advertising can be difficult to understand if you’re unfamiliar with the process. To help make sense of it, we have provided a list of key terms and actors in the programmatic digital media supply chain. Ad Exchange – the space in the Programmatic Advertising system where brands/agencies and publishers buy and sell inventory Buyer … Read More
Programmatic advertising has become a key tactic for marketers to target specific audiences with ads, primarily digital, using precision and scale. According to eMarketer, about 86.5 percent of marketers of digital display ad dollars have been spent towards programmatic buying! As medical brands look for new solutions to enrich their advertising strategies and healthcare lists, … Read More
