The healthcare marketing landscape has hit a genuine inflection point. Digital ad spending in healthcare and pharma is forecast to reach $26.2 billion in 2026, compared to just $6.9 billion for traditional channels.1 That gap is not a trend on the horizon — it is the reality of today’s omnichannel marketplace. For agencies and marketers … Read More
As the NFL kicks off another season, the top brands are driving engagement and boosting their stats like the pros with Connected TV (CTV) advertising. The opening weeks of the 2024-25 football season were a staggering success, with an average of 18.6 million viewers tuning into NFL broadcasts across Fox, Paramount’s CBS, Disney’s ABC and … Read More
In a recent study, 84% of US adults report watching web-based television content, also known as subscription video on demand (SVOD), driven by an increasing number of streaming platforms. Netflix, Amazon Prime Video, Disney+, and HBO Max have developed considerable resources to grow and redefine their platforms, extending their reach and improving the monetization of … Read More
Investments in AI and programmatic marketing continue to grow as omnichannel marketing and AI chip design capabilities evolve. Programmatic platforms will continue to leverage AI capabilities to grow their product and service capabilities. According to Forbes, recent AI focus has been on Connected TV (CTV). CTV is growing rapidly and doing so in areas where … Read More
With programmatic advertising, you can reach your target audience with fast and cost-effective targeting. We’ve previously discussed the benefits of creating a curated, niche audience with powerful custom segments or all-new ways to leverage the benefits of the digital streaming craze with Connected TV (CTV). Now, let’s expand your brand’s reach and connect with creativity … Read More
It’s 2025, and we’re watching TV differently. Gone are the days of “Must-See TV” at primetime and expensive cable bundles; Americans are ‘cutting the cord’ in favor of streaming services on ‘smart’ or connected devices. It’s estimated that 71% of US households have at least one connected device. Just like how we view our favorite … Read More
Whether you’re just starting your programmatic journey or looking to craft a more finely tuned approach, custom segments from Redi-Data are the best way to reach your target audience! What Is A Custom Segment? You know Redi-Data has a robust selection of over 1000 automated ‘Ready-to-Launch’ segments available on premier data connectivity platforms such as … Read More
