Custom Segments

Boost your campaign performance and reach your ideal audience with precise, powerful targeting.

 

With custom segments, your team can deliver relevant, immersive ads for web banners, social media, podcasts, radio, and digital displays. Plus, with dynamic Digital Out-of-Home (DOOH) ads enhanced with geofencing, your next campaign can even capture audience engagement during offline moments via interactive displays, digital billboards, and customizable POS displays.

 

Custom segments offer completely personalized advertising experiences that drive growth, no matter where your audience may be.

Custom Segments
Expand Your Reach with Custom Segments

Curate your perfect audience with a custom segment.

 

With over 14 million proven healthcare professional (HCP) records feeding into the leading DSPs’ marketplace identity graphs, Redi-Data Digital® offers robust layers of multidimensional data to accurately match audiences and enhance your omnichannel marketing opportunities.

 

We leverage LiveRamp's industry-leading data collaboration platform to match and activate verified HCP records across leading DSP marketplaces, including DeepIntent.

 

Expand Your Reach with Custom Segments
Boost Audience Activation with Custom Segments

Creating a custom segment provides you with the most personalized advertising outreach and total control over your marketing approach. Having the flexibility to test multiple personalization offers at scale leads to better measurement and, ultimately, better outcomes.

 

Fine-tune your next campaign to reach the exact audience you are seeking for increased engagement and higher ROI with the right messaging directed at a relevant, receptive audience. Save your time and marketing budget by connecting with the exact group you’re looking to reach – using the right message at the right time.

 

Discover how a custom segment can set your next campaign up for success.

Boost Audience Activation with Custom Segments
Create A Custom Fit Campaign

Standard or “ready-to-launch” segments are an efficient and direct way to get our clients’ messaging out to their chosen audiences and drive brand engagement.

 

Custom segments go even deeper.

 

They’re a more tailored, granular way to lock in a specific audience for a completely personalized campaign with enhanced retention and customer loyalty.

Create A Custom Fit Campaign
Build a Custom Segment

Let’s build a custom segment to learn how to reach a target audience of Physicians in the Greater Philadelphia Area who treat Type 2 Diabetes with prescription Ozempic®.

 

The segment is being designed to reach a highly specific audience and is built with all the defining demographics:

RediData >

HCP >

Healthcare Professional >

Physicians >

Philadelphia >

Rx >

Antidiabetic Hormone >

GLP-1 >

Ozempic

Activate a Custom Segment

Our partner, LiveRamp, the leading data collaboration platform, offers the largest independent data marketplace and powers the distribution of custom segments to over 200 destinations, including top Demand-Side Platforms (DSPs) such as The Trade Desk and StackAdapt.

 

This enables precise, people-based targeting, campaign measurement, and more personalized consumer experiences.

Activate a Custom Segment
Activate Redi-Data with Any of These Platforms
Segments Segments Segments Segments Segments Segments Segments Segments Segments Segments Segments Segments Segments Segments Segments Segments Segments Segments
Segments Segments Segments Segments Segments Segments Segments Segments Segments Segments Segments Segments Segments Segments Segments Segments Segments Segments
Let’s Build Your Perfect Audience

Reach your desired audience by focusing on specified criteria, such as:

    • National Provider Identifier Number (NPI#)
    • ICD-10 Diagnoses and Procedure Codes
    • CPT Medical, Surgical, and Diagnostic Procedure and Services
    • Physician Prescribing Habits by Individual Rx Names or by Therapeutic Class
    • Flexible, hybrid databases. Select traditional healthcare professional (HCP) data, including NPI#, ICD-10, CPT, RX, or specialty data, further overlay with robust demographic and psychographic data from our comprehensive consumer databases for a multi-dimensional audience.
Let’s Build Your Perfect Audience
BETTER DATA, BETTER OUTCOMES.
Contact a Redi-Data representative to get started today!
Transform Customer Journeys
Whether you’re just starting your programmatic journey or looking to craft a more finely tuned approach, custom segments from Redi-Data are the best way to reach your target audience!
Read the Blog
Level Up Your Programmatic Approach with Custom Segments