The Power of CTV
Connected TV (CTV) advertising promotes your brand on connected devices such as Smart TVs, streaming devices like Roku or Amazon Fire TV, and gaming consoles like Xbox or PlayStation. Your target audience could have one or several connected devices in their home. An impressive 88% of US households now have at least one CTV-enabled device, and nearly one-third of viewers have made a purchase after seeing a CTV ad.
Cookies Are Crumbling; CTV Keeps Your Reach Fresh
CTV helps modern marketers circumvent the challenges and limitations of cookie-based targeting with IP and AdID-based segments.
This privacy-centric approach allows your brand to consistently reach relevant audiences while staying compliant with strict privacy and data protection regulations.
With many online browsers phasing out cookies, CTV is a great way to diversify your omnichannel marketing mix.
Leveraging CTV for Powerful Results
Programmatic buys use automated systems to purchase CTV advertising inventory across multiple platforms and publishers, often using real-time bidding and optimization. This innovative approach uses fine-tuned targeting and delivers better reach, bringing your campaign more opportunities to connect.
The majority of American households have “cut the cord” and traded Linear TV’s traditional scheduled broadcasts on cable or satellite services for more flexibility with streaming services. In fact, the average US household subscribes to an average of four streaming services.
With an audience-based approach, CTV makes it easy to advertise across multiple streaming apps with only one campaign setup process. Reach your audience where they catch live sports, red carpet award shows, or binge-watch the most popular TV shows and movies. Your campaign will be served to an audience tuned in for the content they love at natural commercial breaks or before the game or show begins.
Transform Customer Journeys
