Investments in AI and programmatic marketing continue to grow as omnichannel marketing and AI chip design capabilities evolve. Programmatic platforms will continue to leverage AI capabilities to grow their product and service capabilities.

According to Forbes, recent AI focus has been on Connected TV (CTV). CTV is growing rapidly and doing so in areas where delivering relevant, high-quality content is critical. Not surprisingly, automated and in-game advertising efforts are increasing, effectively driving conversions when tapped into the right audience. In fact, in-game advertising is expected to be a key component of many programmatic marketing programs this year, with worldwide market revenue projected to reach US$124.45bn.

AI in programmatic advertising uses algorithms and predictive models to optimize real-time ad buying and selling. Enhanced campaign performance and efficiency provides integrated tools with the ability to precisely target, deliver personalized content, and create dynamic, relevant ads.

From analyzing data sets and identifying segment audiences to predictive bidding, the goal is improved engagement and return on marketing investment.

With over 20 years of experience in healthcare professional, business, and consumer data, Redi-Data is dedicated to helping businesses like yours reach relevant, engaged audiences – no matter where they spend their time online. Form authentic connections and establish brand loyalty with custom-curated segments or choose from thousands of “Redi-to-Launch” segments available to activate for an instant boost in engagement.

See how Redi-Data can drive marketing success with programmatic opportunities tailored to your future customers. Contact us to learn more.

Better Data, Better Outcomes.