As CEO of Redi-Data, Tom provides the driving force behind the company’s vision and growth. He has built a team of top-flight managers and strategic alliances with key industry partners.
For over 25 years, Tom has developed the company into the most trusted source of best-in-class healthcare professional, business, and consumer data and digital marketing outreach, helping clients connect with their target audience.

Tom founded several companies operating under the Redi umbrella, including Redi-Direct in 1990, which is Redi-Data’s parent company, and has grown the group from eight employees to a global team of more than 750 support and technical professionals.

Tom’s extensive finance background includes accounting, audit, operations, and finance positions with several companies, including five years at KPMG. He received an Executive MBA in Finance from New York University’s Stern School of Business and has taught courses at Montclair State University, from which he earned a Bachelor’s Degree in Accounting.

Tom is a member of the American Institute of CPAs and the New Jersey Society of CPAs. He also serves on the Board of Directors for StayinFront and is Chairman of the Board of Directors for Redi-Direct Marketing, Inc.

Michael San Inocencio is a sales and business development leader with more than 25 years of experience in data-driven marketing. He joined Redi-Data, Inc. in 2010 and, after years of success, was promoted to Director of Sales and Business Development in 2019. In this role, manages Redi-Data’s sales team, while leveraging healthcare, business, and consumer data solutions that power successful multichannel campaigns. He studied Business Administration at Florida Metropolitan University and held senior positions at Hugo Dunhill and Adstra. Mike consistently drives results-focused strategies to help his clients grow and engage their target audiences.

Pam Holden is a marketing and data analytics executive with over 30 years of experience in customer engagement and strategic growth. As Vice President at Redi-Data, Inc., she leads high-impact initiatives in the healthcare data space. Pam’s background includes roles in media buying and higher education. She holds an MBA from Eastern University and a BA in Marketing from Taylor University. She’s known for her leadership, mentorship, and results-focused approach.

Judy Piretra is a seasoned sales executive with over 30 years of experience in healthcare data and marketing. She specializes in healthcare professional data solutions. Judy holds a BSc in Business Administration from Ramapo College of New Jersey and has a strong track record of driving growth and building lasting client partnerships.

Michael Ciccarella is a healthcare marketing and data sales professional with over 20 years of experience helping clients drive results through the strategic use of healthcare professional data, email marketing, and programmatic solutions. As a sales executive at Redi-Data, Inc., he specializes in physician targeting, data hygiene, and multichannel campaign support. Michael holds a BA in Marketing from Temple University and is known for his client-first approach and deep industry expertise.