Marketing Tools

The Doctor Will See You Now!

With the average doctor in the US controlling an estimated $2 million per year in healthcare costs, it’s no wonder why everyone wants to market to them. However, these central stakeholders in US medicine are both jaded from all the marketing efforts being aimed at them as well as screened from most of these communications. As marketing continues to take on an increasingly influential role in healthcare, it is more important than ever for companies to perfect their go-to-market and outreach strategies.

In this eBook, you will learn:

• Marketing’s role in healthcare

• The evolution of pharmaceutical marketing

• Challenges of marketing to doctors

• Preferred communication methods in healthcare

• Strategies for HCP engagement

• Ways to maximize limited timeframes with HCPs