Press Release


Fairfield, NJ (May 12, 2022) – Redi-Data, Inc., the leading provider of audited healthcare professional (HCP) email and postal lists, data services, and direct marketing solutions announced that their healthcare audience segments are now live on DeepIntent, the leading healthcare advertising technology company built to influence patient health and business outcomes.

“Because DeepIntent was built purposefully for healthcare marketers to plan, activate, measure, and optimize campaigns toward business outcomes, they have established themselves as a premier demand-side platform with targeted data for pharmaceutical brands and healthcare marketers,” stated Michael San Inocencio, Director of Sales and Business Development of Redi-Data. “Their innovative audience marketplace is ideal for our healthcare-focused clientele to target and activate Redi-Data Digital’s automated and custom HCP identity segments for their marketing campaigns.”

Opted-in HCP identity has been the foundation of DeepIntent’s identity graph since 2019, making their demand-side platform uniquely ready for the deprecation of third-party cookies. Their proprietary identity solution directly connects healthcare datasets to anonymized clinical, behavioral, CRM, and first-party publisher data in real time. This is beneficial to healthcare marketers who are concerned about their inability to rely on third-party cookies for their marketing efforts, which are anticipated to sunset early in the new year.

“Redi-Data Digital enhances DeepIntent’s HCP audience reach as our BPA audited databases have the bandwidth to reach more than physicians,” said San Inocencio. “HCP marketers can choose from a unique selection of audiences, enabling them to connect with Nurse Practitioners, Physician Assistants, Pharmacists, Dentists, and many other medical professionals in various healthcare specialties.” Redi-Data Digital’s HCP database includes physicians in oncology, pediatrics, anesthesiology, psychiatry, and more.

DeepIntent’s demand-side platform is trusted and relied on by 9 out of the top 10 life science companies and all of the major agency holding companies to run digital advertising campaigns reaching HCPs and patients. Redi-Data is committed to providing clients with the highest quality data. Redi-Data’s HCP databases are updated daily, ensuring the most accurate audience segments are available.

About Redi-Data
Redi-Data, Inc. is the leading provider of healthcare professional, consumer, and business postal and email lists. Our recently released digital identity solution, Redi-Data Digital, enables marketers to reach healthcare audiences with precision and scale online. As an official database licensee of several leading professional associations, Redi-Data provides the most trusted physician information to pharmaceutical brands and their agencies. Clients across varying industries rely on Redi-Data’s high-quality lists, data services, and turn-key marketing solutions to reach their target audience with better data resulting in better outcomes and affordability. Headquartered in Fairfield, NJ, Redi-Data has sales offices in Berlin, NJ and Sunrise, FL. To learn more, visit here.

About DeepIntent
DeepIntent is leading the healthcare advertising industry with data-driven solutions built for the future. Built purposefully for healthcare marketers, DeepIntent’s platform is proven to drive higher audience quality and script performance, and enables marketers to plan, activate, measure, and optimize their campaigns all within a single platform. Conceived by former Memorial Sloan Kettering data scientists, DeepIntent empowers top pharmaceutical companies and the leading healthcare advertising agencies to improve patient outcomes through the artful use of advertising, data science, and real-world health data.

Redi-Data Contact
Michael San Inocencio
Director of Sales and Business Development
(973) 227-4380 x4284

Media Contact
Matthew Schlotfeldt
Senior Marketing Operations Specialist
(973) 461-4800 x3395