Redi-Data Completes BPA Email Database Audit
FAIRFIELD, NJ (December 17, 2019) – Redi-Data, Inc., a leading provider of postal and email lists, data services and direct marketing solutions, has successfully completed its BPA Worldwide database audit of its physician email database and email deliverability rate.
“A BPA database audit provides advertisers and agencies with the assurance that what they choose to invest in does, in fact, reach the desired target audiences for specific advertisers,” noted Glenn Hansen, President and CEO of BPA Worldwide. “In addition, the BPA audit also helps media companies by documenting the quality of their audiences.”
According to Redi-Data, Inc., its proprietary healthcare database is sourced through healthcare professional website co-registrations, medical publication subscriptions, telephone verification authenticated by the AMA database, and other authenticated physician sources. In addition, all records are permission passed for medically relevant communications conforming to the CAN-SPAM act. All opt-outs are eliminated from the database on a daily basis when the opt-out request is received.
According to the audit report, as of September 2019, the Redi-Data database includes a total of 858,369 individual physicians’ emails, with nearly 95% confirmed deliverability.
“We are pleased to receive the certification by BPA Worldwide for our email database,” said Michael San Inocencio, Dir. of Sales and Business Development of Redi-Data. “A certification from such a respected organization further validates the quality of our email data and deliverability and reinforces our commitment to compliance.”
About BPA Worldwide
BPA Worldwide is in the business of providing assurance. For 80+ years as a not-for-profit assurance service provider, BPA was originally created by advertisers, advertising agencies and the media industry to audit audience claims used in the buying and selling of advertising. Performing nearly 2,600 annual audits of media channels in more than 20 countries, BPA is a trusted resource for compliance and assurance services.
BPA’s services have expanded with the launch of the BPA iCompli brand to assist in the creation of standards and external assurance thereof. We do so for government and industry bodies. BPA iCompli Technology Assurance provides verification that companies are compliant with industry standards in the digital advertising ecosystem.
For more information on BPA and its services, please visit the website.
Redi-Data, Inc. is a leading provider of healthcare professional, consumer and business postal and email lists. As an official database licensee of several leading professional associations, including the American Medical Association (AMA), Redi-Data provides physician information from the most trusted names in medical marketing. Clients across varying industries use Redi-Data’s high-quality lists, data services and turn-key marketing solutions to reach their target audience accurately and affordably. Headquartered in Fairfield, NJ, Redi-Data has sales offices in Berlin, NJ and Sunrise, FL.
For more information, visit www.redidata.com.
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