REDI-ANALYTICS: ECONOMETRIC DATA
Increase response rates up to 40% with data modeling
Maximize your marketing spend by using Redi-Analytics, an analytic component to help rate potential customers based on risk and response data.
Based on Redi-ConsumerSM, Redi-Data’s comprehensive consumer database of over 173 million consumers, 99 million households and over 168 million phone records, Redi-Analytics applies modeled scores* to help identify specific prospect qualities ranging from potential credit risk to highly responsive.
To enhance the use of Redi-Analytics, scores are also available with time-trending data for additional insights into factors driving consumer behavior.
Benefits to Marketers Include:
|- Increased response rates (up to 40% lift!) and ROI
- Decreased mailing costs due to waste
- Can be used to enhance any list
- Applied at the ZIP Code or ZIP+4 level
- Refreshed quarterly
- Based on over 1,500 demographic, psychographic,
attitudinal, econometric and summarized credit attributes
- Samples of assessment scores for targeted segments
Using summarized credit data, it is possible to predict likely risk for individuals in a small geographic area. Credit risk scores can be correlated with response scores.
Read our white paper about the value of "Marketing with a Risk Proxy Score."
Response scores are critical in empowering marketers with data on the likelihood of response from a targeted offer.
This assessment provides a powerful predictor of discretionary income that is likely to be used for spending (income net of necessary expenses, such as taxes, shelter, transportation, etc.).
Economy Assessment Scores
Prioritize advertising and marketing budgets by targeting areas based on current or projected economic conditions.
Investor Assessment Scores
Every US consumer is ranked based on projected invested assets.
Consumers can be targeted by income brackets based on this score, enabling you to segment prospect lists for different products and price points.
Wealth Assessment Scores
These scores identify individuals with the highest known and inferred wealth.
Charity Assessment Scores
This assessment targets the highest potential responders to fundraising offers.
Churn Assessment Scores
Quantifying the probability of attrition or prospect churning can be a key to creating targeted loyalty campaigns.
Green Living Scores
Find out who has a high propensity to show interest in the eco-friendly products and the fast-growing ‘green’ living market.
Identify an audience likely to spend significantly more than non-movers in the window surrounding the relocation with scores that predict the likelihood of a move.
Demographic and psychographic data is used to create homogeneous groups for segmentation at the ZIP+4 level (approximately 4 to 5 households). With 1,200 attributes, it helps place customers or prospects into highly targeted groups for optimal marketing effectiveness.
Call our data professionals at 973.227.4380 to learn how we can prove ROI with Redi-Analytics.
*Scores powered by Analytics IQ, Inc.