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Redi-Analytics B2B:
Business Segmentation Data

Business marketers looking for tools to accurately segment small and new businesses can turn to Redi-Analytics B2B. 

Based on Redi-Business^®, Redi-Data’s comprehensive business database of over 15 million businesses, Redi-Analytics B2B applies modeled scores* to help segment targets based on qualities ranging from business credit worthiness to likelihood to respond.

Benefits of Business Segmentation Data
Analysis

- Relevant business data and predictive tools for
  60-80% of small businesses
- Tighter targeting resulting in decreased marketing
  costs and increased response rates
- Can be used to enhance existing lists

Risk B2B Scores
Predict likely small business credit risk with Risk B2B
scores that can be correlated with response scores.


Response B2B Scores
Response B2B scores are critical in empowering marketers with data on the likelihood of response
from a targeted offer.


SIC Segmentation B2B Scores
This assessment provides scores based on SIC codes.


Econometric Assessment B2B Scores
Prioritize advertising and marketing budgets by targeting areas based on current or projected
economic conditions.


Segmentation B2B Scores
Demographic and psychographic data is used to create homogeneous groups for segmentation.
These scores place businesses into highly targeted groups for optimal marketing effectiveness.


Call our Data Professionals at 973.227.4380 to learn how we can prove ROI with Redi-Analytics B2B.


*Scores powered by Analytics IQ, Inc.